No New Years' Resolutions For Me

I find New Years's resolutions odd. I don't make them. I guess I don't really understand why there should be one day of the year to start a new habit. If you want to read more, then start reading more today. If you want to get in shape, do for a long walk today. If you want your life to move towards a new direction, take a small step to do that today.

New Years' should not be the one day we make changes; it should be one of many. I feel like a lot of people put off making changes they want in life ("Oh, that will be one of my New Years' resolutions") and use the upcoming new year as an excuse to be lazy for a little bit longer. Maybe I should have written this blog post in the middle of the summer.

I have many goals for myself, but I hope to be actively pursuing them all year long. I believe that it is important to be motivated throughout the year, not just on January 1, to make progress and change.

What do you all think about New Years' resolutions?

Social Media Christmas

Daily Axioms will be taking a short Christmas break. While we won't be doing daily posts again until January, we will try our best to post a few times over the break. We will be back in 2009 with more social media commentary from Axiom Marketing's social media team.

A huge component of both Christmas and of social media is giving, so it only seems natural for the two to work well together. The power of bringing people together with social media has been seen in many creative ways this year, so let's end the year on the right foot.

How You Can Give: Please head on over to The Squidoo Holiday Twitterdrive for Charity. Everyday, you can vote for your favorite charity on the list and $1 will be donated to them. All the votes are being tracked from Twitter and they are giving away up to $30,000. Make sure to vote every day!

How We Can Give: We want this post a Christmas wish-list for you. What are the topics you would like us to cover next year on Daily Axioms? What can we improve? What is it that you need from us?

Merry Christmas and a Happy New Year.

Last-Minute Christmas Gift Ideas

Still need to purchase some gifts for family and friends for Christmas? I do. I am always late with the game. Here are a couple of last-minute ideas for the social media inclined.

1.) Domain names - Secure a domain name for your sister or best friend. GoDaddy.com has reasonable prices and there are many discount coupons out there to get them for even cheaper. They might not understand why that's a good gift, but they may thank you someday.

2.) Free eBooks - There are many great authors who have given away their new books for free this year. One of our favorite authors here at Daily Axioms is Seth Godin. You can get his newest best seller, Tribes, for free here. Or just buy a hard copy.

3.) Teach - Show your dad how to use RSS feeds. Give your cousin a new tool for finding jobs by searching on Twitter. Direct your roommate to one of your favorite blogs to read. Hopefully what you are learning online is valuable information; pass it along to someone who could use it in 2009.

Holy F. S. I Was Just in A P.C.

@2drinksbehind is following 41 people on Twitter; the F/F ratio doesn’t matter. He doesn’t need to search out anyone for the rest of his life after his on-the-minute tweet from inside the Denver plane when it crashed. He’s got 1,582 followers and a NBC Nightly News interview to prove it. In the spirit of his post, “Holy fresh strawberries,” what is going on with the news?

Mike Wilson describes himself in his Twitter profile as a “hobbit child,” and apparently this media exposure is an “experience of a lifetime in more ways than one.”

News has no bounds, reaching into the citizen journalist file and pulling out tragedies like the plane flying off the Denver runway, and earlier on, the Mumbai attacks. Are publications writing these social media stories in hopes of re-gaining print circulation numbers? I feel news is so desperate now that they can print stuff like this without censorship. Some people are outraged about news' nonsensical approach nowadays, as these comments to this article suggest.

I do have to say, though-- if I were in a plane crash and wanted to let the world know about it, I’d use my Twitterrific and I would probably #$%@ my pants too.

5 Tips For Standing Out Online If You Are John Smith

In followup to my last post about managing your online identity, I thought it would be helpful to give a few ideas on how to set yourself apart when others are already using your name. I have it easy with my name, so I have significantly less complicated of a task than if my name were John Smith. Both these men have the same name and both are on the first page of Google image results. It is possible to stand out even when you have a lot of competition.


Here are a few tips on how to stand out if your name is John Smith:

1.) Start early. The early bird gets the worm. Hopefully by getting a leg up on others, you will be able to purchase www.yourname.com or other important sign in names that will become more and more curcial in the future. Find the tools that could be important for your future career and secure a placeholder there under your name. If you've missed out on www.yourname.com already, consider an alternative. A few other valuable URLs include yourname.tv, yourname.name, yourname.info, or yourname.net.

2.) Create your individual brand. No matter if you share a name with someone else, there is only one you. You have to let people know who you are as an individual by showcasing your areas of expertise, interest, and specialty. There is already a famous John Smith, but he is known for being a soldier and sailor, not a marketer, veterinarian, weatherman, small business owner, or blog writer. Consider branding yourself with a logo or other visual element that would easily stick in people's minds.

3.) Tell, but also show. Your profile should give a good description of who you are, but you also need to show what you have done. When people search your name, will they find your blog comments in places that enhance your brand identity? Consider which blogs you would want to be associated with and make a conscience effort to connect yourself with the writers and conversation. Make sure all the conversations and projects you are involved in get linked back to you.

4.) Learn how to use SEO. There are many tricks and techniques for how to optimize SEO on your name (too many to cover here). One important factor to keep in mind is what words or phrases you want to be associated with your name. Are you a real estate agent? Every time you create a website, profile, or relevant post, make sure the phrase "real estate agent" and others are in the tags. One tool for improving the tags you are using is Quintura. By typing in a keyword that you might use as a tag, you will be able to find other keywords that are regularly used in conjunction with yours. By using tools like these to add more related tags to what you are already using, you can improve your chances of being found.

5.) Consistency. If you really want to create a solid picture of yourself, focus on consistency. Make your Facebook, Twitter, LinkedIn, etc profile pics and descriptions all the same. As people search you out, the consistency will help them find you and create a complete picture. It can be very easy to confuse people with an disjointed picture. By connecting all the places you are active, you will create a bigger and more organized picture of yourself.

I need more suggestions from you. Ideas?

The Power of Suggestion: What’s Missing?

There are several components to a Facebook Fanpage; and like Facebook itself, the one most frequented is the wall. People talk here and the brand director reads it and hopefully listens. But when businesses try to integrate a lazy marketing tactic such as begging the question, “What do you think?” it comes off as desperate.

As a consumer, I feel too pressured to make a decision right then and there, and when the topic is too broad and there’s no incentive to respond, I don’t want to participate. I need a narrative that will strike an emotional chord, not bland marketing. I need to know your product has my best interests at hand, so if I’m green and I find out from a wall post you’re not recycling your plastic bottles, I won’t give you the time of day. Better yet—I’ll become an enemy.

If businesses really want to grab consumers— online or off – they should continually ask themselves: “What’s in it for my fans?” Crest Whitestrips got it right.

Speaking to the misdirected companies on Facebook, how about a contest for the consumer who gives the best suggestion on the seven varieties of a new product, or perhaps something a little more creative like what a sweet tea business can do with all its wasted plastic bottles. How about a stunt PR tactic—a sensationalistic “World’s Biggest Bottle Statue” brought you to by the brand that needs a better place for its bottles. I guess it all goes back to traditional PR on a 3.0 platform.

If you’re wondering why you’re not seeing threads on a discussion topic part of your Fan Page, then buy me a toaster. I really need one.

...But You Can't Hide

An Australian court ruled this week that if a defendant cannot be found, Facebook is now a viable medium for tracking them down and serving court papers.

As you put your digital fingerprints online, you are leaving a permanent bunny trail of data behind. Not only are online actions irreversible, but they are making staying hidden more and more impossible. Everyone can make one of two choices about their digital fingerprint:

Option 1: Your online actions are unguided, unplanned, and unorganized. You forget that people are watching you and are forming a picture of who you are based on your online activities.

Option 2: You make an effort to create a purposeful picture of yourself online. As Jeremiah Owyang points out, Google search results are the new business card. When people search you, they can often put together a pretty good picture of what you are about. Not only can you not stay hidden, but now you must carefully craft what you want a 6-second picture of yourself to look like, as well as a more thorough investigation.

A few ideas to consider:

• What does your MySpace/Facebook/[insert social media community] profile say about you to potential employers? Your blog readers? Your extended family?
• Do you own www.yourname.com?
• Do you make it easy for an employer or company to get a quick picture of what you are about? A more detailed picture?
• Are any of your non-actions (or poor choice of actions) making you hidden or unqualified from certain opportunities?
• What are you going to do in the New Year to position yourself for success?

You cannot hide. But you can chose how you want to be seen.

Top Albums of 2008 - One List To Rule Them All

I have seen at least 15 different "Top Albums/Songs of the Year" lists this past week. Rolling Stone has several, Spin has their version, and there are even all the charts for top sales (digital and physical). While these types of lists used to carry more weight for readers, I don't believe they matter as much anymore.

In an increasingly user-generated content world, we can all become writers or content producers. We all have opinions and we love to share them. Instead of relying on the old sources for what is "hip" or "best" in music, we make our own picks and then interact with others to further develop the lists. We will still read the old lists for ideas, but if our favorite album isn't on it, we'll either go looking for one that agrees with us or we'll just create our own. We no longer have time for set-in-stone top albums lists; we need something we can interact with, something that has life to it.

Imagine an interactive community based around the "Top Albums of the Year." The main function of this community would be for users to create a "Top Albums of The Year" that complied all into one place. Everyone's opinion would matter and be calculated into one single list. The living list could be viewed as a whole but also could be sorted based on country of user, sex of user, genre of music, etc. The community would work on a single-entry voting system that would help to avoid rabid fan-boys from sitting on their computer for hours just voting for Fall Out Boy or Miley Cyrus. An interactive community like this could easily be turned into a way to find new music, rally fans around a band that was deserving, or showcase your opinions (not to mention, make money for the music industry). Giving users an incentive to share their lists and interact would help to keep people coming back and checking how it had been developing. When the clocks flipped over to Jan 1 12:01AM the list would lock in and be announced within the next week.

What do you think? Good idea?

Leaner and Meaner in 2009

Over the past week, I didn't have the internet at my house. No Twitter, no RSS feeds, no Facebook, no email. And it wasn't the end of the world.

I realized that there were many things that I spent time on that were unnecessary. There are so many ways to get wrapped up and consumed in our social networks and internet habits that we ultimately waste a lot of time. Not having the internet for a week (in the evenings) reminded me that I don't need to refresh my Twitter page every minute to read what everyone is saying. I can improve the way I use my time.

Once better systems are in place to measure the impact of social media efforts and the mainstream more readily adopts them, will those social media efforts be lean and mean enough to be worth it? To improve the ROI of social media, it is going to become very important for us to get rid of the factors and habits that waste our time.

I want to hear your plans to "cut the fat" from your online activities in 2009. Suggestions?

How To Not Get Hit By A Shoe

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5 Tips For Brands On Twitter

Today we have a special guest post from Ben Nesvig:

Mashable brought up a great topic last week about brands and Twitter. It is my belief that brands do belong on Twitter, as long as they are using Twitter responsibly. If I have praise or beef with a brand, I want a representative from the company to hear me out. How can brands tweet responsibly?

A five step process for brands who want to engage on Twitter:

5. Show transparency. Put your first name in the bio section. Let Twitter know who is running the brands account. An ideal Twitter photo for a brand would include the Twitterer and the brand logo.

4. Do not rush out to follow 1,000 people right away. Utilize Twitter Search and start off by following people who praise your brand and give a personal response to those who have complaints or comments. Twitter isn't an ad campaign with a deadline. It is a marathon. Learn to walk before you run.

3. Do not turn your Twitter account into an RSS feed for corporate news. Consumers don't care about everything that happens at your company. Give corporate news only when it is relevant or asked for.

2. Show personality. Each tweet shouldn't look like it was approved by a committee. Twitter gives you an opportunity to show the human side of your company. If you represent a large brand, this is especially important.

1. Make your Twitter account about the consumer, not your brand. Respond to their criticisms and comments. Care about their feedback, which means responding to complaints and suggestions personally. Also, give them coupons or discounts on your products. Gary Vaynerchuk often gives out free shipping to Twitter users. Think about what your brand could offer.

Twitter can be a great place for companies, but it can also be a medium for them to abuse. Twitter is an incredible tool to show that your company cares about its customers. Comcast got it right, why can't your company?

LinkedIn on Group Conversations

Professionals arrive in droves on LinkedIn, a popular social network made for the professional— so why is their an outpouring of drab conversation in group settings? Usual group participation goes as follows: read a comment in a group, respond to the comment with a link, or completely go off topic and talk about how much you need a job.

This is a conversation format we see too often part of social networks, and we just ignore it. In a not so long ago Minnesota PRSA conference, Peter Shankman informed this entire crowd of professionals that he didn’t like LinkedIn, and now I understand why. LinkedIn is becoming a spam-lover’s domain, one who acts in the guise of a professional.

There is absolutely nothing worse than seeing a comment that does not add value to the topic of conversation. It makes me want to leave a group that has worked so hard to establish its 300-member base.

When jumping on LinkedIn and joining groups, please avoid the following:

• Arriving in a forum or discussion and trying to answer a question to a topic you clearly don’t know anything about. Ask yourself: Can I REALLY answer this?

• Starting your comment with “Great post” and then moving on to tout your business and provide links that force the person out of the topic of conversation

• LinkedIn "easy-handing", meaning don't ask people to link in with you via leveraging a comment thread... yuck.
  

• Not being transparent about your reason for being in the group and saying something like “Here’s some videos that I just found…” when you’re trying to pitch the person you work for, and again—it’s not helpful.

I won’t mention names but here’s a video a person recommended to a women who was looking to develop a social media 2.0 discussion forum on her Web site.

Automotive Commercials

Every year, we all see thousands of auto ads while watching television. The auto makers spend millions and millions of dollars (perhaps billions) on TV commercials that are made to show off their latest models and features of the new cars. Only about 10 million new cars are sold every year in the US, and while the auto makers know this, they are hoping that when the time comes for us to buy a new vehicle we would remember their ads and decide on their vehicles.

I do not believe TV ads work for the auto companies for a few reasons:

1.) Not everyone is looking for a new car. These ads become untargeted, uninteresting, and once again, ignored by the large portion of the TV viewers. I don't believe that TV commercials are the way people gather info on new vehicles.

2.) They all blur together. Auto makers are stuck in a cycle of releasing new commercials because that is "what you do." The more that they try to make them new, the more they all blend into one giant blur or leather interiors, financing offers, and great gas mileage (at least they tell us it is). The blur then becomes spam and ignored.

3.) There have been so many TV ads over the past 20 years, that we ignore them now (or rage about how much we hate them). We already know that Ford is tough (once again, this what they tell us) and that Caravans have a lot of storage for soccer gear. If auto makers only spent money on an ad when they had something truly exciting to tell us about their product, we would probably listen. Unless a car commercial presents something significantly different (and I'm not talking new graphics, I'm talking alternate fuels, etc), they will be ignored.

Think of the last car ad you saw. I can picture maybe 3 car ads in the past 10 years that I actually remember or liked. If I was to look at getting a new car, I would search places like Consumer Reports and talk to friends and family about their recommendations. Of all the conversations I have had with others about buying a vehicle, not once has a car commercial entered into the discussion.

I just can't see how all the money spent on TV ads can be worth it for auto makers. What do you think? Are automotive ads worth it for the car companies?

Are Facebook Connect Brands Worth a Mini-Feed?

Petitions to take down Facebook’s mini-feed were substantial. Demands for the old Facebook to come back were actually fairly minimal. Now, Facebook has another thing Facebook fans can either love or hate.

It’s not an aggregator tool; it’s better. Facebook users can now broadcast via mini-feed what they do on other Web sites with Facebook Connect (it’s not limited to social networks/aggregators only, like FriendFeed). Of course Facebook was able to partner with Web sites (it’s crack next to Google), but the brands are far from what most PR-speak claims is “leading.”

I suppose San Francisco Chronicle’s Web site SFGate.com is now going to get a boost of ad revenue, but who really follows the pub’s news outside of Silicon Valley residents and those looking for the latest reporter geek’s blog post? Then again, this may spark someone’s fancy: the JC Penney DogHouse. I’ll admit it’s funny, but what Facebook user is going to want an update of his friend succumbing to buying a diamond ring instead of being subject to doing laundry much like military men peeled potatoes? You don’t believe me? Check out what could potentially be on your feed.

What do you think of the brands Facebook is touting via Facebook Connect? Is Facebook getting too big for its britches?

Axiom Marketing Featured on yourBusinessChannel

We were recently featured on yourBusinessChannel's new series on how to use Twitter in business. It is an ongoing series covering lots of great Twitter topics, and we were fortunate enough to contribute. Check out the latest episode below about how to gain more followers (the right way) on Twitter:



For more in the series go to yourBusinessChannel.com.

A Small Twitter World Indeed

After Tweeting and finding followers within other social networks like Ning.com, I have come to the conclusion that Twitter has yet to really tap into additional audiences besides tech geeks, moms, PR pros and… stalkers.

I realized this when a handle that I followed on a different Twitter account (my small business) played catch-up with me @timotis. Sure, I had a Ning.com site for my small business which is how this individual found me initially, but how did they know to follow @timotis? That sort of thing is disconcerting, and it tells me Twitter could be a place for up-to-no-good types. Has anybody received requests to follow you, then you choose not to follow, and later find a suspended account due to “suspicious activity”?

Right now, Twitter seems like a safe-haven but what’s going to stop hackers from “Twitterbomb” (people tweet about this but apparently it doesn't exist anymore) viruses? Or perhaps a fail whale could drain this microblogging site that receives tweets from only 7% of the United States still. A small, concise world indeed.

Chinese Democracy Failed

Chinese Democracy was one of the most anticipated albums ever and was poised to set sales records. The numbers are now in, and they are disappointing. What went wrong? Many are blaming Axl Rose for the poor sales numbers for Chinese Democracy, claiming that he did not do enough promotion for the album. But, here are a few interesting facts:

1.) "Chinese Democracy," "Guns N' Roses," and related terms were all in the most-searched terms on places like Twitter, Google, etc around the week of release. People were talking about it.

2.) The album was streamed millions of times on MySpace in a few days. People were listening to it.

3.) Axl has been talking about new songs for Chinese Democracy for over 15 years and promising an imminent release more than once. People did know about the album.

I have more than one guess as to why the new Guns N' Roses did not blow the world out of the water with sales numbers. I do not believe this was an issue of poor promoting. My best guess is that the content was not there. The songs were outdated and simply could not live up to the hype created. After millions listened to the album on MySpace, they realized that it wasn't that special, and therefore did not rush out to purchase it. Sure it has its moments, but the album simply became a victim of too much promotion spread over 15 years. Agree or disagree?

Go Avatar: How To Avoid the Recession

The age of avatars has never been so prominent than now, so if you’re feeling the effects of the recession, leave yourself behind and become “virtual” in a 3D World.

It’s really easy to do this. Just go to Whirled or perhaps “simpsonize” yourself, but remember to never leave your computer so you never encounter "in the red" surroundings, such as unpaid bills, unemployment, or every single sullen news segment broadcast from the Capitol. Being an avatar only adds to the escape because even though it’s you, it’s not really you and you feel good about that.

Avatars are also good for adding personality to your many social network profiles. Rather than upload a very genuine mug, you can make your nose bigger, color yourself, and own some really nice pearly whites complete with a devil grin. Ugly? Now you can be handsome.

Americans aren’t just home for the holidays; they are at home online, shopping, Tweeting, building a better domain for themselves. But if you really want a cure for your bleak situation, you should “friend” only the people who smile, a recent CNN article suggests. It may not be an avatar, but every little bit helps.

TMI: The Downside of Social Media

Blogs are bubbling with news about Barack Obama. His new cabinet picks, his plans for the crucial first one hundred days, and...his workout routine?

Obama's been known to work out in regular gyms, which has anyone who has been beside him rushing online to dish the juicy details. A google search on "Obama Workout" turns up over 4 million results(!), the first page containing results from noted blogs such as Politico, the LA Times, and Buzzfeed. To which we respond: Seriously? The highlights of descriptions include details of humming while he bikes, not breaking a sweat while he works out, and having hands that are as "soft as butter".

Social media is a great tool, but some of this "news" is pretty unnecessary. In the olden days of newspapers, this wouldn't be such a phenomenon. But then again, if the public wants it, who's to say they're wrong? We'll stick to real news here at Axiom, though.

Luke Wilson and Me are BFF

Hey guys! Try not to get too jealous, but guess who I'm following on Twitter? Yeah, that's right, Luke Wilson and I are Twitter friends (kind of, he isn't following me back...yet.) Luke is the other Wilson brother, less famous than Owen but more famous than Charlie. And he's the cuter one, too.

What does this mean for the rest of the world? The autobiographical details are accurate, and it looks like it's really Luke Wilson. A "fake" account is usually filled with exciting information and is regularly updated, but this one looks like the real thing. It's updates are sporadic, and the tweets are a little less than glamorous.

Usually anyone who wants to get in contact with a celebrity has to find their address, send fanmail through the office of the publicist, and consign themself to the fact that their letter will most likely be read by a bored intern. If more celebrities get on twitter, this means direct contact with the stars. Great idea for a movie? Tweet it! Or maybe Luke Wilson will come and meet you for drinks at your place (lol).

Happy Birthdays are worth a lot on Facebook

You wouldn’t think it, but sending your friend a happy birthday message on Facebook foreshadows what is to come to really call social media social media. As social network developers become more attune to what is valuable or who is valuable in your circle of influence, you’re going to see less and less updates from your 500+ friends on Facebook. Chances are you have around 10 friends you actually want to hear from on a regular basis.

Peter Shankman, in an address to the Minnesota Public Relations Society of America, said “you only send a happy birthday message to the people you’d like to stay in contact with, or you care about.” The ability to say happy birthday—it’s on the your Facebook’s home page and it only takes 5 seconds.” Enter the new world of social media.

If you’re not saying happy birthday to the people you care about, do it and see if they get a warm fuzzy and have more likelihood to like you. The same goes for those brands you represent that people want to hear from. Go ahead, tell consumers you hear them and know what they need, so they can have a truly special day that goes beyond their birth.

What do you think? Are social networks going to become more focused like the "5" you see on T-Mobile?

No Comments? You’re Such a Journalist!

Are you in bitter angst over never receiving a single comment on your latest blog post, good or bad? Thinking like a journalist might have something to do with it.

Observe the blogs that generate 210 comments on a post. TechCrunch comes to mind in one of its recent posts about Twitter being a news source. I was riveted by Arrington’s comments within the post and I resonated with it. But rather than bury myself among those 210 commenters, I’ll revel in the glory of it here by offering some valuable information.

Blog content should be original, not regurgitated unless it’s a HUGE topic. The best kinds of bloggers are ones who think like “publishers” not journalists—something I learned from social media guru David Meerman Scott. Journalists are entirely known to regurgitate. All we ever read in newspapers anymore is the same mumbo jumbo that Joe Schmo covered the night before--- or even weeks earlier!

To better say it, think like a salesperson and how you can offer the highest quality product. In this case, and in every social media case, it’s content. Comments are the sales and indicate whether or not people buy what you are saying.

Traditional Media ROI - Just As Hard To Quantify?

We put a lot of value on landing a mention or story in a big newspaper like USA Today. Once we make it into a big newspaper, we have hit the jackpot. Everyone will hear about us. Millions read that paper everyday, which translates to lots of exposure for our brand or product. There has been a lot of talk about the ROI of social media lately and yes, it is hard to measure, but is it harder to measure than that of traditional media?

Consider the following funnel: I subscribe to the newspaper > I actually read the article with your brand name > I actually remember the brand name > I use the info in the article to make a purchasing decision.

My argument is this: it is just as hard to measure true ROI in traditional media as it is with online or social media. Sure, lots of people subscribe to USA Today, but everyone does not read and soak in every single article or advertisement. They skim. They pick and chose. They filter. A newspaper readership with 100,000 subscribers does not mean that 100,000 people saw your brand name, let alone used the info to make a decision that effects your profit.

Are we too comfortable accepting the ROI measurements for traditional media?

Stay in Character for Blogging's Sake

No one knows yourself better than you, so why second hand your content, or “ghost write” it? Companies and icons attempt to cut corners when it comes to building community online—simply by using another’s voice.

Kanye West blogged… somehow behind bars. (Funny - I didn’t know guardsmen allowed laptops). Is Britney Spears really on the microblog Twitter? You be the judge based on the content.

Brand deficit may be a realization for Mr. West, but Britney will be just fine. A poster child for ChumbaWumba’s “TubThumpin,” Ms. Spears is a perfect example of brands never being kept down, those only leading to more fame and fortune.

I’ve come across a lot of social platforms with great attempts at brand tenacity, though I have to say _S_A_R_A_H_ on Twitter stays in character, thanks to some great PR brains. Part of the hit Sci-Fi series “Eureka,” _S_A_R_A_H_ can hold a brand identity all her own and needn’t apologize for her @ replies to marriage proposals. We can all learn a valuable lesson from _S_A_R_A_H_. Stay in voice whether you’re a celebrity, avatar, or a Self Actuated Residential Automated Habitat.

Take The Next Step

While this post may not be entirely about social media, it may be just the thing you need after returning from a holiday break. Seth Godin is offering a unique opportunity for a 6-month unpaid internship in New York. The idea is to give a valuable experience and education for people who want to push themselves forward. Please go to Seth's blog and Squidoo page for more details.


These days, I'm agreeing more and more with Gary Vaynerchuk's musings on pursuing your passions ("You are a loser if you don't like your job").

Maybe this internship is just what you need to take that next step.