Yammer: Twitter with a business model (pun intended)

TechCrunch50 announced Yammer as the winner of its start-up contest this week. As a moderate Twitter user, I felt compelled to give it a try. My thoughts:

- I'm impressed. A very simple idea, but brilliant. Exclusive Twitter type networks for companies. This is very beneficial for so many reasons.

- The live updating is a very cool feature. No constant refreshing of the page needed.

- No fail whales...so far at least. We will see when it becomes more popular.

- The exclusivity is a great feature.

Read more about it here.

The Good and The Great

When researching mom blogs I came across this entry by Jennifer James. It's funny to hear her pitching advice, because it's exactly the same thing we repeat over and over: target your audience. According to Jennifer, this is what separates the good from the great. Just goes to show that our axioms exist for a reason!

Killer Mention

NYT ran an article relating that most marriages succeed or fail based on money issues. So much for true love. The PR side of it is that Bear Stearns, a financial firm, gets a mention out of the blue. My guess is that someone in PR successfully pitched the story. How did they do it? Wouldn't we all love to know.