Good news for iOS app developers: Apple users are not only buying more apps, but they are paying more for them too.
Apple dropped this announcement just days after last week's statement that more than 15 billion apps had been downloaded from its App Store.
However, this newest announcement has much more impact on the state of the mobile industry and deserves a closer look.
Apple's release noted that users are downloading 61% more apps than they were a year ago. Not only that, but the average selling price per app has increased 14% ($1.44/app) since 2010. That's great news for developers, who saw app prices fall 18% from 2009-2010. Obviously, the prevalence of iPads and their more expensive tablet-optimized apps have a lot to do with this.
This is all good news for app developers, but this doesn't necessarily mean those looking to get in on the app market should slap a $1.99 price tag on their app.
That's because 82% of iOS apps are still free. From a marketing standpoint, this means you have to take the time to weigh your pricing options. On one hand, you need to turn a profit to make the app development financially viable. However, if people can get something similar for free your app downloads will suffer.
Either way, it's clear that the app market is still going strong and worth consideration.
