- First, the social network/service creates an Apple app meant only for the iPhone and iPad.
- Third-party developers create unofficial apps for the Android platform because there is nothing being offered by the social network itself.
- Depending on the success of the iOS app, the social network will release an official Android app a few months later.
Yes there are exceptions, but by and large that's the dance that we inevitably see from most social media channels.
However, Facebook is taking the road less travelled and developing an official app optimized for tablets across operating systems.
This upcoming app could further cement Facebook's online dominance, and more importantly could be a big feather in the cap of the often-debated HTML5 (which should allow easier coding for developers across platforms).