The intersecting worlds of social media, technology, advertising and public relations that Daily Axioms aims to illuminate is very, very forward-focused.
Everyone is constantly looking for that next great idea that will spark conversations across the blogosphere and generate buzz.
But the other day I came across a press release that really put all of that in perspective. And no, it didn't talk about some amazing campaign or a new promotion.
To be honest, I couldn't tell you what it was about because I didn't even read the first sentence...because the writer misspelled a word in their headline (an egregious offense in any professional writing field).
The type-o did inspire me to be more vigilant in double and triple checking my writing, however. Because in a world of blogs, tweets and quick pitches, the basic writing skills we learned years ago can get lost in the shuffle.
Often times it's a simple fix, but not fixing can be disastrous. For instance, take a look at how one misspelled word in this Australian cook book left a bad taste in many readers' mouths.
This just goes to show that even though it's important to look ahead in the fast-paced social media world, don't forget that a little mistake can turn just as many heads as that great idea or creative promotion.
