Most would agree that print media is starting to become a thing of the past; we can read articles online, subscribe to RSS feeds, and publish our own blogs that rival major news sources for readership. Print media is declining in an increasingly digital world.
While many newspapers and magazines are struggling to figure out how to keep up with the changing times, there is a growing number of publications that have turned to video. Major publications like the Wall Street Journal, BusinessWeek, USA Today, and Forbes have all started online video networks to enhance their news and bring content to a new kind of reader. Many are reporting great success using online video. In August, The Washington Post recorded 1.5 million video streams to their site - their highest number ever and up 162% from last year.
Here is a report from Beet.tv of Washington Post's Online Content Editor, Jim Brady, talking about how news publications must adapt to a changing world.
Thursday, October 2, 2008
Most Creative Band. Ever.
When it comes to marketing and creating buzz, Nine Inch Nails know what they are doing. It was confirmed today that they will be releasing their own iPhone application. They will be releasing a custom version of "Tap Tap Revenge" which is basically an iPhone version of Guitar Hero.
This adds another creative marketing tactic to their list. Taking a look back in time, they have had some remarkable marketing campaigns. My favorite has to be the release of Year Zero, which involved leaving USB drives with new tracks in restrooms of clubs.
Why do their campaigns work?
1. Dedicated fan base
2. Creative tactics
3. Most important: They get fans involved. They are not just pushing a CD on their fans. They get them involved in the process and to contribute their input. This is something more companies need to do. You will be a lot more effective if you engage in a conversation, rather than just yelling your slogan.
This adds another creative marketing tactic to their list. Taking a look back in time, they have had some remarkable marketing campaigns. My favorite has to be the release of Year Zero, which involved leaving USB drives with new tracks in restrooms of clubs.
Why do their campaigns work?
1. Dedicated fan base
2. Creative tactics
3. Most important: They get fans involved. They are not just pushing a CD on their fans. They get them involved in the process and to contribute their input. This is something more companies need to do. You will be a lot more effective if you engage in a conversation, rather than just yelling your slogan.
The Power of the Internet Meme
The MTV Europe Awards has been RickRolled. That's right. Rick Astley, the singer whose song "Never Gonna Give You Up" has made a major resurgence in the last year because of the RickRoll phenomenon had made a comeback.
Rick Astley, who hasn't had a hit song in 21 years, has been nominated for "Best Artist Ever." Others nominated include: Britney Spears, Christina Aguilera, Green Day and Tokio Hotel.
You can see the now famous "Never Gonna Give You Up" video here.
Internet memes fascinate me. Wikipedia has a good list of them here.
I'm almost surprised that Tay Zonday wasn't nominated...
Rick Astley, who hasn't had a hit song in 21 years, has been nominated for "Best Artist Ever." Others nominated include: Britney Spears, Christina Aguilera, Green Day and Tokio Hotel.
You can see the now famous "Never Gonna Give You Up" video here.
Internet memes fascinate me. Wikipedia has a good list of them here.
I'm almost surprised that Tay Zonday wasn't nominated...
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