Facebook has added another powerhouse button to their arsenal of features. The new “Send” button, which was launched Monday, is set to replace the classic “Email to a friend” button.
Situated next to the “Like” button, the send button will allow users to share content more privately with friends, groups, or other email addresses. Similar to the Like button, it allows you to quickly share pages and articles with your friends, but now it won’t be posted to the News Feed for all to see. It’s a great option for sharing gift ideas, travel destinations, book reviews, etc. to a specific group.
Another interesting thing to note is that Send counts towards the total number of Likes a page has. The Like total is now calculated by adding the number of Likes, shares, comments and inbox messages containing a URL.
The Send button is being launched on more than 50 websites, and I have no doubt that more will follow suit. The Send button’s private sharing ability makes it even more tempting to simply use Facebook rather than firing up your email to share a link.
Below is an example of what the Send button looks like:
