Since I'm still recovering from a huge Easter dinner and picking through the jellybeans and chocolate bunnies that I've been stockpiling for weeks now, I thought it'd be a good time to talk about food.
Specifically, IRI (Information Resources, Inc.) released their Top Launches of 2009 report last week. The report breaks down which new products netted the most sales, with breakdowns in different categories.
The top 5 food launches included products like Bud Light Lime, Arnold Select Sandwich Thins, Green Giant Valley Fresh Steamers and Dreyer’s/Edy’s Fun Flavors Ice Cream.
But the king of the food mountain was Campbell's Select Harvest Soup, which aimed to take advantage of the increase in health awareness with natural ingredients and getting rid of the MSG.
With 7 out of the top 10 food launches based around healthier products, the trend seems to point towards a continued rise in lower calorie foods and natural products.