While iTunes, Netflix and Amazon continue to slug it out to establish movie streaming dominance, Facebook quietly delivered a solid right hook in the ensuing fight with last night's announcement from Warner Bros. that you can now stream The Dark Knight through Facebook.
If you fork over 30 Facebook credits, or $3, you have 48-hour access to the movie. Granted, it's only one movie, but the big question is if this is a one-time deal or a look at the future of Facebook.
There's reason for optimism. Obviously Facebook has a massive built-in audience with hundreds of millions of potential movie viewers. Add in the fact that Facebook is also one of the largest video sites with millions of videos from sites like YouTube and Vimeo being watched, and it's not a stretch to think that offering feature-length films could be successful on Facebook.
