With the news that we're all entrepreneurs and that we’re all brand evangelists, isn’t your Twitter feed really answering the question, “What are you endorsing?” rather than "What's got your attention?"Mashable writers Mark Drapeau and Lon S. Cohen have duked it out over the months, as Twitter has become a source of “growth” in start-ups and big-name companies—over whether or not brands belong on Twitter. It’s clear from how everyone talks on Twitter nowadays that brands do have their place (I agree with Cohen), but need a C-suite level voice behind them to be credible rather than spam-worthy (one of Drapeau's points). Both of them are right to varying degrees.
I’m happy to report that I’m a brand – you are too. And Twitter really seems to blur the lines, as brands on Twitter talk just like normal human beings… because they are human beings. There are, however, some exceptions. So it shouldn’t surprise anyone that Twitter is just one big massive community raising a commotion in hopes that others take a look at what they’re endorsing. The more followers the better, as Verizon Wireless 'dead zone' commercials teach us that brand evangelism maintains a network of individuals who will back you up when bullied, and solicit feedback as needed. So Twitter isn’t a dead zone; it’s a heavenly space where you're likely to find guardian angels following your every move.
Early on, Twitter fought for credibility due to ‘eat’ tweets. Even though these types of filler tweets are still part of Twitter, look closely and you’ll see that lately, everyone has become a brand and they’re following other brands.
“I feel like Tyson chicken tonight!” What about you?