Educating a company about social media can be very hard. One way I am working on educating at Axiom Marketing is by compiling a "Social Media Reading List." I am able to read hundreds of blog posts a week (and not everyone at Axiom has this kind of time), so I filter through these articles in order to create a weekly list of reading about social media, marketing, and the evolving world of digital pr that would be beneficial and relevant. Once the list is sent out, I make an effort discuss the material and dialogue about the topics.In conjunction with my Reading Lists, I am also working on teaching my coworkers at Axiom how to reach out to bloggers and not sound like a flack. Walking them through a step by step process, I outlined how to find blogs to read, how and when to make comments, ways to give instead of just take, and other various do's and dont's for blogger relations. Learning proper blogger etiquette will be important for the future success of marketing companies.
The online world is going to continue changing things, so not only do you need to prepare, but your company must as well. How have you been educating your coworkers and business partners on social media? What has worked? What hasn't?