The Winner of the 2009 Easter Twegg Drop

Here's the guy who won.



Find out how he was picked out of 260 egg entries (and 1,980 other ones)!

Twegg Drop Contest Closed. Winner Announced Today

UPDATE: A couple of donations have yet to be accounted for and we want to give everyone a fair and equal shot at winning the Kindle 2-- which will be presented to the winner by Mobile Loaves & Fishes' President Alan Graham. I will let you know when we're ready...

After two weeks of non-stop tweeting and hard-boiled egg donations, the 2009 Easter Twegg Drop is now closed and the winner of the Kindle 2 will be picked today when the eggs roll out! But if you're interested (and we meant to have this up on Monday), here are the names of all of those who have been entered into #tweggdrop. If you see that someone has more than one entry next to their name, they followed our instructions on how to double and triple their chances of winning the Kindle 2. Any disputes, let me know and I will look into it for you.

Debra_Hamel 1
CollectedMisc 2
kevinfentonbiz 1
rehor 2
barbekresla 1
bennesvig 1
quick13 2
mnpr 2
RobinMarie 1
mgnelson 2
mmarteen 1
Obsession88 1
peterbokunet 1
jimakin 1
RosevilleWriter 2
Rmediavilla 1
katsushiro 1
morrischris 1
Ignitus 1
nathanrhansen 1
rwilson89 1
jojeda 1
ChristineCape 1
questionyou 1
Karen_Eden 1
amycrea 1
BryanPerson 1
TexansVsHunger 1
heatherjstrout 1
leslie_dippel 1
amymengel 1
elseash 1
ahanin 1
anvilcity 1
mambome 1
paigeorloff 1
sheenamiller 2
KathyPurdy 1
etechwriter 1
cvillemama 1
alanashley 1
jonl 1
poneal 1
churchlady4 1
cafecyan 1
StarAasved 1
derek_harris 1
phire42 1
Wilsonart 1
PyrateWench 1
denebir 1
ttrentham 1
avennerberg 1
hamblinj 1
StorlieDawg 1
foodbankrgv 1
Vertie 1
jefftaff 1
jcraiglewis 1
daveyank 1
webguypdx 1
CCahillMN 1
coreyehlert 1
TrishasTravels 1
Jen_Hanson 1
ramcosca 1
jesipr 1
Daleylickliter 1
laurajean 1
lafromboise 1
Jkarkula 1
dannybrown 1
deliriousgirl 1
robinwithani 1
mad_cow_chris 1
eliyet 1
cbreitling 1
judithsthoughts 1
rachieannie 1
CommanderNChef 1
hbobier 1
nocollars 1
inaeyaert 1
AprilAMiller 1
cjoien 1
Zpad 1
Crapdraz 1
kayjay15 1
Impeifer 1
txvoodoo 1
JustJon 1
JetWithAnya 1
adammika 1
HazelTwiggs 1
BigMikeInAustin 1

kmskala 1
pamkakes 2
TeresaWrites4U 2
DLRWriter 1
Tdbttrfly 1
gautieraustin 1
mommy_grrl 1
exactlythat 1
bsblchik 1
atxsarah 1
bouffee 1
sarahmcquilken 1
arikhanson 1
ellenm53 1
minnemom 1
modmama 1
comefollowme 1
Vicki_Test 1
MargieNewman 1
janetmom2maya 1
makasha 1
good concepts 1
luckytoddler 1

wanderingmn 1
ryanvanasse 1
laurynw 1
promising 1
tglwesttexas 1
comol1982 1
zealotonastick 1
harveydanger 1
Aaronstrout 1
CatherinVentura 1
Cassel 1
ryjo 1
asdeos 1

3kidsandus 2
KellyNeufeld 1
aLITTLEbitNUTTY 1
AsTheNight 1
Minneap 1
thomaskvamme 1
Aleksija 1

fingerscrossed 1
Laurie2008 1
Swtlilchick 1
LoneWolfMLS 1
sewcat 1
sewbird 1
lastnerve2000 1
twinbush 1
TheGrimmReaper 1
JamesFelder 1
SaraMama 1
hondaray6 1
jmd61 1
Hapysun 1
nickqueen 1
flinflan 1
1stopmom 1
vlbsweeps 1
easagredo 1
PrincessGill88 1
FantasyDreamer 1
tdfangirl 1
Gnome_King 1
NancyHolzner 1
donnalocklin 1
whammo52 1
src1964 1
ladyozma 1
lftcan 1
amezri 1
luke314pi 1
cammeiosis 1
Emisi 1
georgefiddler 1
buhfly 1
Auguris 1
1001cranes 1
amymessere 1
crazypoet 1
marvolosriddle 1
deberito 1
princessamymo 1
cassiejamie 1
lizdyer 1
CFitz 1

bbricke 1
animal_cracker 1
cheesygiraffe 1
tinkerbellehell 1
newtypegirlie 1
bettyrose 1
GothamGal 1
HyugaFenrir 1
TinkaTayla 1
modbebe 1
ebrenner 2
sarajhenry 1
charleneburke 1
princessrica 1
jodeit 3
wastebasket 1
ELLCteacher 1
BooksOnTheKnob 1
BeesOnTheKnob 1
drewperry 1
kandisprizza 1
mntruck 1
ecaron 1
MoreThanARoom 1

vrigsbee 1
SandDanz 1
BookstoreDeb 1
chennpug 1
sweepstakesgirl 1
madly59 1
TropicsZ4 1
goldone 2
SapphirePhelan 1
rj_edwards 1
renewbee 1
strawberryredx2 1
joannaonthelake 1
ladybug_3777 1
HomeArtCraftBiz 1
Jennmarie68 1
JessicaHyde 1
cbjones00 1
cjmartin 1
Jim_Seal 1

caragonza 1
pestkaj 1
Melsbb1985 1
apryll_lopez 1
annedoggett 1
ooodaisymaeooo 1
sumrthyme 1
jmd61 1
ithink_ican 1
KarinHousley 1
ellensNEWintern 1
mtheilmann 1
lily2423 1
lvelasco 1
SgtBV1 1
Krimsin 1

Twegg Drop: Triple Your Chances of Winning the Kindle 2!

In the spirit of this Holiday weekend, we’re giving Twegg Drop participants the opportunity to triple their chances of winning the Kindle 2! This Friday, recommend @MLFNOW as a non-profit to follow for #goodfollowfriday (instructions on how to do it are below). So to summarize, below is a listing of all the ways you can enter our 2009 Easter Twegg Drop. We'll pick a winner on Tuesday, April 14. List of all the entrants will be posted on Monday.

And remember, deadline for entries is Easter Sunday at midnight!

1. Tweet: Follow @MLFNOW because they are a social outreach ministry for the homeless and indigent working poor #goodfollowfriday
2. Tweet the message: Real Eggs for the Hungry. Win a Kindle 2! http://twurl.nl/maj4x6 #tweggdrop and your Twitter handle will be put into an egg in the Axiom phone booth.
3. Make a direct egg donation of $5 or more to Mobile Loaves & Fishes at their site (www.mlfnow.org/egg)

Alas-- one more Twegg video update, with the culmination of our live video streaming of the egg rollout next Tuesday. We have 230 Twegg entries now. Happy Passover, Easter... Holidays!

What the Easter Twegg Drop is Really All About

We're helping Mobile Loaves and Fishes feed the homeless through hard-boiled egg donations. Donate now and increase your chances of winning the Kindle 2. The winner will be announced Tuesday of next week-- via live video feed of the egg rollout!

Twegg Update #4

Hey tweeps and fellow bloggers, we are excited to report that we have almost 200 egg entries added to our phone booth. Remember there are 6 more days to donate $5 or more to Mobile Loaves & Fishes' hard-boiled egg trucks. You can also tweet the message as we've seen the majority doing.

Here's an update on the names entered this past weekend, Monday and some today. My apologies for not mentioning @newtypegirlie in this video update. Don't worry- you're entered!

Twegg Update #3

So far we've had 147 entries come in-- in the form of tweets and $5 or more donations for MLFNOW! If you don't hear your Twitter ID in this video, check out Twegg update #2. And if you don't hear it at all and you know you've entered, please comment and I'll get it in! If you have no idea what this is, read all about it.

Twegg Video Update #2

So far we have put 126 eggs into our phone booth! Help Axiom and MLF reach 2,009 eggs by Easter's end by entering Twegg Drop>>>>

Twegg Video Update #1

So far we've gotten 85 entries in the form of hard-boiled egg donations and tweets about the contest. Our goal is 2,009 eggs by Easter's end so please keep your entries coming... bringing you one step closer to possibly winning a Kindle 2!

2009 Easter Twegg Drop Contest

Moving the message of “social media for social good” across Twitter, Axiom has created a special holiday partnership with Mobile Loaves & Fishes (MLFNOW) for the first annual Easter Twegg Drop. Our old English phone booth will house 2,009 plastic Easter eggs filled with Twitter ID contest entries – representing the tweets and hard-boiled egg donations of 2,009 Twitterers.

For every contest entry, a single egg drops into the booth. One lucky participant will win a Kindle 2 after the eggs roll out post-Easter Sunday and a name is announced. The winner will be featured here on our blog, which will also show video updates on reaching our goal of 2,009 eggs.

Directions for entering the contest:

Twitter users can enter the contest one of two ways, but those wishing to increase their chances of winning may choose both options:

1. Tweet the message: "Real Eggs for the Hungry. Win a Kindle 2! http://twurl.nl/maj4x6 #tweggdrop" and your Twitter handle will be put into an egg in the Axiom phone booth.
2. Make a direct egg donation of $5 or more to Mobile Loaves & Fishes at their site (www.mlfnow.org/egg) and you will receive an additional entry (make sure to leave your Twitter handle on the donation form).
   

Contest Prize:

One lucky egg will be chosen on April 14th and be awarded the Kindle 2!

*Deadline for entries is midnight April 12th.

Thank you for spreading the message of feeding the hungry and Happy Easter!

About Mobile Loaves & Fishes
Mobile Loaves & Fishes (MLF) is an Austin-based nonprofit that provides food, clothing, dignity, and housing to the homeless and indigent working poor. MLF accomplishes this mission through the use of catering trucks that go out onto the city streets of Austin, San Antonio, New Orleans, Providence, and Nashville every night of the week, thanks to the hard work of over 12,000 volunteers. For more information, please visit http://www.mlfnow.org/

Contest to Be Announced Monday

Our apologies for not having a fresh, new blog post about social media for you today. Tim and I have been hard at work on a secret contest that will launch Monday. We are really excited about this campaign, but we can't tell you about it until next week! Here are a few clues about the contest to wet your appetites over the weekend:

- Twitter
- Easter Eggs
- and a very special prize...

Axiom Featured in Upcoming Fox9 News Segment

Fox9's Trish Van Pilsum stopped by the Axiom offices this past Friday to talk about Facebook Faux Pas. Here's a summary of what happened, and be sure to check out Van Pilsum's segment on Tuesday, March 31 at 9 p.m. on Fox 9 Twin Cities.

Hello, My Name is Drew, and Who Are You?

Once a social media community has gotten rolling a bit, it can be tough to keep track of who all is actually following you on Twitter, who reads what you are writing on your blog, and what kinds of people make up your community. It's like a party - you may be having a conversation with a few people on one side of the room while a few new people come in the back door unnoticed. While it can be tough to keep up, it is so important! Google Analytics can only tell you so much.

I want to take this opportunity to reintroduce myself and ask you a few questions. My name is Drew and I work at Axiom Marketing Communications in Minneapolis. We work with a variety of clients on marketing, event promotion, brand management, and social media tactics as well as writing this daily social media blog. In my free time, I enjoy reading, playing broomball during winter, discovering and listening to new music, and digging into LOST. I still have a lot to learn about social media and marketing, but reading and writing blogs as well as engaging in the online community have taught me a lot.

Now about you. Here are a few questions you could answer (any or all):

- What's your name, where are you from, where do you work?
- Favorite hobbies, current projects?
- Favorite blogs or books that you would recommend to others?
- How can we improve Daily Axioms for you? What would you like to see us write about more? Less?

The community at Daily Axioms is so important to us and we truly want to engage and get to know each one of you. Think of it like a party where we can all get to know each other a little more.

Social Media Education in a Business

Educating a company about social media can be very hard. One way I am working on educating at Axiom Marketing is by compiling a "Social Media Reading List." I am able to read hundreds of blog posts a week (and not everyone at Axiom has this kind of time), so I filter through these articles in order to create a weekly list of reading about social media, marketing, and the evolving world of digital pr that would be beneficial and relevant. Once the list is sent out, I make an effort discuss the material and dialogue about the topics.

In conjunction with my Reading Lists, I am also working on teaching my coworkers at Axiom how to reach out to bloggers and not sound like a flack. Walking them through a step by step process, I outlined how to find blogs to read, how and when to make comments, ways to give instead of just take, and other various do's and dont's for blogger relations. Learning proper blogger etiquette will be important for the future success of marketing companies.

The online world is going to continue changing things, so not only do you need to prepare, but your company must as well. How have you been educating your coworkers and business partners on social media? What has worked? What hasn't?

Axiom is Hiring!

Wanted: A candidate who can work a minimum of 30 hours per week for a stipend-paid internship. Best candidate for the position must possess fire-in-the-belly initiative and won’t shy away from being stretched across multiple communications projects, i.e. results lists, product pitch follow-ups, and idea generation for a number of home and garden, hospitality, consumer tech, and automotive clients.

We’re also looking for someone who has confidence; it’s a no-brainer for delivering messages over the phone, in meetings, and via e-mail. Due to our small office environment, ideal candidate must demonstrate independent work ethic, so it’s preferable to have previous internship/class experience in marketing, PR, journalism.

But the biggest thing you must possess… is a love for emerging media platforms and technologies like FriendFeed, Twitter, Facebook, YouTube, and a number of blogs that benefit Axiom’s clientele. This doesn’t mean you know of them-- it means you use them and understand how businesses can market their products by leveraging multiple social networks. Like to write about social media? Good. You’ll be a daily contributor to our Daily Axioms blog and assist in developing strong word-of-mouth buzz for our guerrilla marketing adventure, the Phone Booth.

If that sounds like you, @ reply either Drew or me on Twitter and we’ll send you off to the guy who hires!

Axiom Marketing Communications is based in the Twin Cities. Only locals may apply!

The Axiom Phone Booth Has Arrived

Axiom Marketing Featured on yourBusinessChannel

We were recently featured on yourBusinessChannel's new series on how to use Twitter in business. It is an ongoing series covering lots of great Twitter topics, and we were fortunate enough to contribute. Check out the latest episode below about how to gain more followers (the right way) on Twitter:



For more in the series go to yourBusinessChannel.com.

10 things I have learned from Twitter

10. "Twitter is a great place to get blog ideas" @TDefren

9. "Talking to a real person from a company can actually win my business. It creates emotional ties that wouldn't otherwise be there." @MandyBee

8. Comcast does care. Really.

7. "How to say more with less" @tjpip

6. Twitter is a lot better at breaking news than the main stream media.

5. Summize is a great tool for tracking conversations.

4. Twitter is a great place for finding coupons for just about any major online retailer.

3. Sometimes I do care what people have for lunch. I've seen some great recommendations on twitter.

2. Gary Vaynerchuck. I first learned about him when someone posted a link to his web 2.0 keynote address. I'm a dedicated Vayniac (I think that is the correct term)

1. It is an incredible learning tool. Follow the right people and they will deliver some very valuable insights whatever your passion might be. A solid list of people to check out can be found here.

What have YOU learned from Twitter?

Opinion Tracking on Twitter

twitrratr is another tool for twitter that grades the perception of a term that on Twitter. Take the example below. I searched for the iPhone:



This could be a very useful tool for companies are marketers, but....it's not entirely accurate. Take a look at the tweets below:



Is that really negative? No. But it is pretty much impossible for the site to be 100% accurate. While I love the idea of it, the site shouldn't be used for any serious analysis.

Oh, the times they are a changing...

Today, Mashable posted an interesting article on how the PR world is starting to change. Instead of systematically sending out press releases, PR firms are now building relationships with reporters/bloggers.

This isn't incredibly shocking news to me. It is pretty clear that some of the more effective PR pros have well built relationships with journalists/bloggers. The main thing PR people need to do to be effective, is know the audience. If a journalist has been writing numerous columns on the housing market, would you pitch him a story about the presidential election? Of course not.

Check out the article here. It is worth a read.

10 dumb viral marketing campaigns

This makes for a very entertaining read. Check out the 10 dumbest viral marketing campaigns here.

Then vote for which one is the dumbest here!