Wednesday, October 22, 2008

Opinion Tracking on Twitter

twitrratr is another tool for twitter that grades the perception of a term that on Twitter. Take the example below. I searched for the iPhone:



This could be a very useful tool for companies are marketers, but....it's not entirely accurate. Take a look at the tweets below:



Is that really negative? No. But it is pretty much impossible for the site to be 100% accurate. While I love the idea of it, the site shouldn't be used for any serious analysis.