by Mike Reiber
One you should be sure to check out is Denny's "Always Open" webisode campaign produced by the digital content group owned by actors Will Arnett and Jason Bateman. The campaign is a series of provactive 3-4 minute interviews posted on Collegehumor.com. Saturday Night Live alumnus Dave Koecher interviews celebs while they share a booth at Denny's. Celebs included in the series include Jessica Biehl, Conan O'Brien's pal Andy Richter and others. Last year's interviews included Jason Bateman and Will Arnett and nabbed more than 6 million views. Links to the videos were tweeted by a variety of celebrities.
The interviews underscore the fact that Denny's is always open and represents a welcoming place. The webisodes remind me of a modern day Seinfeld for millenials.
Clearly, Denny's has hit the mark.
Clearly, Denny's has hit the mark.