Many businesses understand the importance of reaching consumers on the go with great mobile sites. However, the process isn’t always easy and many smaller companies are stuck trying to figure out what is the first step. Enter Google's new initiative, “GoMo.” It aims to help businesses work out the kinks involved with going mobile.
Basically, Google has put together a list of resources to help businesses create a mobile site or troubleshoot an existing one. With an emphasis on why mobile matters, GoMo is also aimed at those stingy skeptics who still believe they can go without. (For those people I would like to say that mobile searches have grown four times since 2010, and that 57% of mobile users would not recommend a business with a bad mobile site.) The crux of the campaign is centered on their website, howtogomo.com. Once there, you can plug in your company website to see what it currently looks like on a smartphone, check out great mobile examples, and find site builders who can help.
The website also offers statistics on the mobile industry, so it’s worth a look around. Some interesting ones include:
-60% of users expect a mobile site to load in three seconds or less.
-61% of users call a business after searching and 59% visit the location.
-40% have turned to a competitor’s site after a bad mobile experience.
As far as ulterior motives go, Google is trying to grow its mobile ad business. Earlier this year Google revealed that 79 percent of its largest advertisers don't have mobile-optimised websites. The GoMo initiative will help businesses get their mobile feet off the ground, while also putting more ad dollars in Google’s wallet. Now that’s convenience.