Archos Climbing Its Way Out Of Tech Obscurity

Archos has been around a long time, but unfortunately was cast into the shadows of the technology world from line after line of disappointing products hitting the market.

But over the last year, things have started to turn around for the once-struggling tech company. There was an article today about Archos' financial growth in both the U.S. and Europe. And we're not talking small, steady climbs, because the revenue increases are over 200% here in America and over 110% overseas.

The Archos turnaround boils down to two things:

1. Archos bet early and bet big on tablets. Before all of the talk right now about Honeycomb, Samsung's Galaxy Tab garnered all of the press. But even before that, Archos was trying to make waves in the budding tablet market with several budget models.
2. Archos tried to carve out their own niche in the tablet market by offering a lower price point without sacrificing too much quality. While obviously not the best, Archos tablets are a fairly solid budget option.

Taking that Wal-Mart style approach paid off for Archos, because despite being the butt of many jokes (like Wal-Mart) they successfully sold many lower-end products (like Wal-Mart) for a substantial profit margin (like Wal-Mart).