Social Media Christmas

Daily Axioms will be taking a short Christmas break. While we won't be doing daily posts again until January, we will try our best to post a few times over the break. We will be back in 2009 with more social media commentary from Axiom Marketing's social media team.

A huge component of both Christmas and of social media is giving, so it only seems natural for the two to work well together. The power of bringing people together with social media has been seen in many creative ways this year, so let's end the year on the right foot.

How You Can Give: Please head on over to The Squidoo Holiday Twitterdrive for Charity. Everyday, you can vote for your favorite charity on the list and $1 will be donated to them. All the votes are being tracked from Twitter and they are giving away up to $30,000. Make sure to vote every day!

How We Can Give: We want this post a Christmas wish-list for you. What are the topics you would like us to cover next year on Daily Axioms? What can we improve? What is it that you need from us?

Merry Christmas and a Happy New Year.

Why is Seth Godin not on Twitter?

I've always wondered this. Twitter is a great site to be on for marketers to gather and share information, so I've wondered why one of the most notable marketers was missing from the site.. Well, Seth Godin answered this question in his blog today:

If you have a presence on twitter, squidoo, blogs, facebook, myspace, linkedin and 20 other sites, the chances of finding critical mass at any of them is close to zero. But if you dominate, if you're the goto person, the king of your hill, magical things happen. One follower in each of twenty places is worthless. Twenty connected followers in one place is a tribe. It's the foundation for building something that matters.

This is why I don't have a podcast, a video channel, any activity to speak of on Facebook. It's why I don't use Twitter or travel the country visiting bookstores. There are many places to be, and it's tempting to act like those non-profits and race after the next one. But it doesn't work.

Basically, since he can't devote enough time to be a heavy user on Twitter, he is staying off the site. His recommendation is: if you can't dominate a site, stay off it. Don't spread yourself thin with 20 different posts among 20 different sites. Only join networks where you can invest time into. What do you think?