Axiom Marketing Featured on yourBusinessChannel

We were recently featured on yourBusinessChannel's new series on how to use Twitter in business. It is an ongoing series covering lots of great Twitter topics, and we were fortunate enough to contribute. Check out the latest episode below about how to gain more followers (the right way) on Twitter:



For more in the series go to yourBusinessChannel.com.

A Small Twitter World Indeed

After Tweeting and finding followers within other social networks like Ning.com, I have come to the conclusion that Twitter has yet to really tap into additional audiences besides tech geeks, moms, PR pros and… stalkers.

I realized this when a handle that I followed on a different Twitter account (my small business) played catch-up with me @timotis. Sure, I had a Ning.com site for my small business which is how this individual found me initially, but how did they know to follow @timotis? That sort of thing is disconcerting, and it tells me Twitter could be a place for up-to-no-good types. Has anybody received requests to follow you, then you choose not to follow, and later find a suspended account due to “suspicious activity”?

Right now, Twitter seems like a safe-haven but what’s going to stop hackers from “Twitterbomb” (people tweet about this but apparently it doesn't exist anymore) viruses? Or perhaps a fail whale could drain this microblogging site that receives tweets from only 7% of the United States still. A small, concise world indeed.

Chinese Democracy Failed

Chinese Democracy was one of the most anticipated albums ever and was poised to set sales records. The numbers are now in, and they are disappointing. What went wrong? Many are blaming Axl Rose for the poor sales numbers for Chinese Democracy, claiming that he did not do enough promotion for the album. But, here are a few interesting facts:

1.) "Chinese Democracy," "Guns N' Roses," and related terms were all in the most-searched terms on places like Twitter, Google, etc around the week of release. People were talking about it.

2.) The album was streamed millions of times on MySpace in a few days. People were listening to it.

3.) Axl has been talking about new songs for Chinese Democracy for over 15 years and promising an imminent release more than once. People did know about the album.

I have more than one guess as to why the new Guns N' Roses did not blow the world out of the water with sales numbers. I do not believe this was an issue of poor promoting. My best guess is that the content was not there. The songs were outdated and simply could not live up to the hype created. After millions listened to the album on MySpace, they realized that it wasn't that special, and therefore did not rush out to purchase it. Sure it has its moments, but the album simply became a victim of too much promotion spread over 15 years. Agree or disagree?

Go Avatar: How To Avoid the Recession

The age of avatars has never been so prominent than now, so if you’re feeling the effects of the recession, leave yourself behind and become “virtual” in a 3D World.

It’s really easy to do this. Just go to Whirled or perhaps “simpsonize” yourself, but remember to never leave your computer so you never encounter "in the red" surroundings, such as unpaid bills, unemployment, or every single sullen news segment broadcast from the Capitol. Being an avatar only adds to the escape because even though it’s you, it’s not really you and you feel good about that.

Avatars are also good for adding personality to your many social network profiles. Rather than upload a very genuine mug, you can make your nose bigger, color yourself, and own some really nice pearly whites complete with a devil grin. Ugly? Now you can be handsome.

Americans aren’t just home for the holidays; they are at home online, shopping, Tweeting, building a better domain for themselves. But if you really want a cure for your bleak situation, you should “friend” only the people who smile, a recent CNN article suggests. It may not be an avatar, but every little bit helps.

TMI: The Downside of Social Media

Blogs are bubbling with news about Barack Obama. His new cabinet picks, his plans for the crucial first one hundred days, and...his workout routine?

Obama's been known to work out in regular gyms, which has anyone who has been beside him rushing online to dish the juicy details. A google search on "Obama Workout" turns up over 4 million results(!), the first page containing results from noted blogs such as Politico, the LA Times, and Buzzfeed. To which we respond: Seriously? The highlights of descriptions include details of humming while he bikes, not breaking a sweat while he works out, and having hands that are as "soft as butter".

Social media is a great tool, but some of this "news" is pretty unnecessary. In the olden days of newspapers, this wouldn't be such a phenomenon. But then again, if the public wants it, who's to say they're wrong? We'll stick to real news here at Axiom, though.