By Natalie Bell
@nebell90
Pinterest was introduced within the last year, but it has already beat out other social media outlets for average time spent on the site per month. The online bulletin board's member count has exploded in the past few months even though potential members still have to wait to be invited. Below is a visual of Pinterest's significance online; time spent on Pinterest is over four times the amount spent on Twitter alone. So why has it beat other social media sites? Visuals, my friend. Facebook, Pinterest and Tumblr are focused on being aesthetically pleasing. As we were revamping
Axiom's Facebook page this summer, our big focus was how to make it eye-catching. The biggest thing was adding visuals to pages; in fact some pages are entirely visuals.
Pinterest has made their site a candy store for curious eyes. Not only do visuals attract attention, but they
maintain a user's attention. This aspect of Pinterest has made it extremely popular despite it being the baby of the social media world.
Not only are photos a great ways to catch attention, but they can quickly communicate with viewers. A one-line tag can give the user all the information they need to understand what it going on. Precise and concise are keys to social media. Combine visuals with these factors and you have the perfect trifecta for a great social media site!
