Last week, I took it upon myself to explore the Double Click to Content phenomenon sweeping the nation. Okay, maybe it isn’t that intense, but I did a quick survey to explore just how many people were affected, and how they felt it.
- 73% of those surveyed have had a “Double Click to Content” experience
- The most common used words to describe feelings towards the experience are annoying (35%), hate (28%), obnoxious (7%) and irritating (7%).
- Ninety-two percent of those who have experienced double click to content were directed to Facebook, compared with 28% directed to blogs and 7% directed to Twitter.
- Thirty-five percent of those who have experienced double click to content would not click through, while 50% were less likely to click through and 14% were just as likely to click through, regardless of the extra click involved.
After the conclusion of the survey, I was approached on Twitter about some differing opinions, specifically from a survey participant who had decided he didn’t mind double clicking to content as much as he originally voiced. However, that did spark discussion from fellow survey participants about their continued dislike of the process.
It’s interesting to note that 28% of those who have experienced double click to content noted they’ve been sent to a blog as the intermediate landing page. Is there a misperception about what the end content is? Do you view a blog as the end result or is it the now-deemed annoying landing page where readers need to click through the blog to get to the content?
It’s interesting to note that 28% of those who have experienced double click to content noted they’ve been sent to a blog as the intermediate landing page. Is there a misperception about what the end content is? Do you view a blog as the end result or is it the now-deemed annoying landing page where readers need to click through the blog to get to the content?