Monday, April 26, 2010

Cashing in on 3-D Hype

Question: how has 3-D technology taken off the way it has over the past couple years?

If you've ever watched Jaws 3-D or Friday the 13th Part III, you'd understand my confusion. Those cinematic disasters should have been the end for 3-D technology.

But despite those cheesy flicks, 3-D technology has not only made a comeback, but has seen rapid expansion as well. Over the past year or two we've seen everything from 3-D TV's to the Jonas Bros. and Kenny Chesney hitting the silver screen in 3-D.

Now it seems that even the Federal Government is jumping on the 3-D bandwagon with their recent release of new $100 bills that have a 3-D security ribbon.

That's right...the U.S. Treasury has gone Avatar on us.

But they didn't stop there, creating a new website called NewMoney.gov and even made a high-quality release video to help spread the word and build publicity.

So while the days of red-and-blue-tinted glasses are a thing of the past, for now 3-D will continue to be a technology that both companies and the government will bank on.