"Tribes" is the title of Seth Godin's new book on marketing and leadership. He has a great blog post about it here. Below is an excerpt:
Social media's growth in the last three years, though, gives marketers an inkling that there may be something else going on. Sure, they can run spam ads on Facebook, but they don't work. Social media, it turns out, isn't about aggregating audiences so you can yell at them about the junk you want to sell. Social media, in fact, is a basic human need, revealed digitally online. We want to be connected, to make a difference, to matter, to be missed. We want to belong, and yes, we want to be led.
This is another Seth Godin book that I will probably end up reading eventually. In the mean time, want the free Tribes ebook? Get it here.
