We've written earlier on targeted facebook ads; but this is really taking it to a new level. People are apparently targeting individuals for advertising. For example, a hopeful media intern has set up facebook ads to target his potential employers. Even better, a dad has set up a facebook ad asking some girls to date his son. So embarrassing!
With advertising everyone can afford, it's turned into a fun new way to communicate. Revenue generation is now secondary. (Valleywag)