The Freakonomics blog posted the question: how much do looks effect your job success? People from various jobs wrote in with their thoughts and pictures on the question. A PR pro is at the top, he rated his looks higher than his intelligence, and said that they were critical to his performance in the PR world.
Everyone knows that being good-looking counts in the dating world, but is it important in PR/marketing as well? How much does looking professional, or just generally good, count when meeting prospective clients? Here's a hypothetical: you have a balancing scale, with 5 pounds on the attractive side and 5 pounds on the smart side. Would you leave these as is, or redistribute to favor one over the other?
Of course, this is totally irrelevant to the beautiful AND brilliant Axiom team(!) Be sure to check out Luc Wylder, who gave himself a 9 and a 9.5. How modest! I posted his pic above, decide for yourself. I like his highlights, lol.