For a look at effective marketing, look at this article in the Washington Post. I wonder who collaborated with this journalist? Hmmm...
Despite the fact that I know it's marketing, it's still really, really effective. I'm definitely going to buy some Clorox disinfecting wipes at the grocery store tonight (yes, I do go grocery shopping on Friday night). The stat that did it for me is that a cutting board contains 200x the fecal bacteria found on a toilet seat. Eww! Though as Shelly pointed out, now I'm going to get sick from eating the remaining disinfectant on my cutting board. Oh well, I'd rather be sick from cleaning products than sick from fecal bacteria. Ew, ew, ew.