MTV has pitched the wrong girl. Emily Brill, New York socialite and weight loss success story, was e-mail pitched on a casting call for a show where girls lose weight to become models. According to the pitch, "models will endure twelve weeks of physical fitness training to get down to their ideal size...models must put their best foot forward at all times while staying focused on losing weight."
The pitch backfired, and now Emily published an angry post about it on her blog. This illustrates one of our core Axioms: do your research!