Brian: Want to watch the Italian Job?
Me: I don't know...is it good?
Brian: It's basically a 3-hour commercial for Mini Coopers.
Me: Well, when you put it that way. Yeah.
-Real Conversation
Everyone has heard of product placement. Who could forget when Michael J. Fox went back to the future and ordered a coke? Or was it a Pepsi? Whatever. Anyway, the idea is that you pay a lot of money for your product to be seen on the big screen.
"Drive and Deliver" has gone one step beyond: it's a documentary about truck drivers paid for by a truck company. It's budget includes a red-carpet premiere, a first-rate soundtrack, soulful musings, and long shots of the big, beautiful trucks.
I don't really understand how this is going to help: their target audience is probably commercial truck buyers, but the movie is reaching everyone. Assuming anyone wants to go watch a documentary about truckers. Sounds about as exciting as that movie about the guy who drives across the country on his tractor. (NY Times)
