Not only were the Olympic Opening Ceremonies the most watched ever, but NBC is now reporting the most viewers for the Olympic Games in 18 years. During Michael Phelps record-breaking 8th Gold Medal win on Saturday night, NBC reported an average of 31.1 million viewers, the most for a Saturday night program since 1990.
Despite continued reports including staged production in the opening ceremonies, questions about the Chinese gymnasts' ages, and questionable human-rights practices in China, the Olympics continue to be a hot topic of conversation. Maybe there isn't such a thing as bad press.
