Friday, January 23, 2009

#FollowFriday

Today, the number one trending topic on Twitter is "#followfriday." By including this tag in Tweets, users are sharing their recommendations for who to follow on Twitter. This is a great way to find new people to network with and really demonstrates the power of how people are using social networks to connect with more people.

You can follow us on Twitter at a few handles: @axiompr, @drewgneiser, and @timotis.

Join in and share your recommendations of who to follow.

Happy National Pie Day!

Thursday, January 22, 2009

10 Places To Find Jobs On Twitter

As the web becomes more social, it is becoming easier and easier to connect with people from all over the world. This reality provides the opportunity to network, which can be vital for finding jobs. Gone are the days of starting from scratch when looking for a job; instead, if you are building personal equity now and networking online, you will increase your opportunities of job opportunities when you are in need. Twitter is a great place for finding jobs (and they are out there!). The following list are some of the best people to follow on Twitter if you are looking for jobs.


@HeatherHuhman - Heather helps "Gen-Y find internships and entry-level jobs." Regularly tweets job openings, opportunities, and good career advice. (Thanks to Tom O'Keefe for the tip.)

@SEOJobs - Online marketing, SEO technical and strategic, and analysts. Can also connect directly with Tim on his personal Twitter.

@1984Jobs - Think differently by working at Apple in developing or support positions.

@JobsAtIntel - Intel posts job listings all over the world for positions within their company including marketing, management, and even intern positions.

@AuthenticJobs - A wide range of jobs ranging from web developers to content writers from all size companies.

@Jobs (Twitter) - Wanna work for Twitter? Twitter is definitely a growing company and is always looking to add to their team.

@MNHeadhunter - Paul is Minneapolis based and works to connect the dots for people. Start a conversation with him and maybe he could point you in the right direction.

@SocialMediaHeadhunter - Jim keeps his eye on the social media gurus to help connect you with the right people. Let him help you find the right job.

@Web_Design_Jobs - Lots of jobs for web design, flash, and coding.

@PublishingJobs - Looking for a jobs in Europe? Lists lots of jobs in publishing for sales managers, marketing, and editors


Aside from this list, a good way to find jobs on Twitter is to connect with the leaders in your fields of interest. Use Twitter's search function to look for people and introduce yourself. By building these relationships now, you may have an open door in the future to ask for help when looking for jobs. I have often seen personal requests tweeted asking for help for a friend's job search.

Who have I missed?

Wednesday, January 21, 2009

Monetizing with social media, a tricky domain

Buy an ad on a blog one minute -- get a hair-raising comment or two the next. Surprised? You shouldn’t be. There are a lot of inaccuracies in posting content on blogs and microblogs that can ultimately lead to your brand’s dismissal. When choosing where to monetize, tread lightly.

Why is it taking Twitter such a long time…
Twitter is being very particular as to how to go about monetizing tweets and personal and business profiles containing brand advertisement. Say for instance, your company loves one guy’s tweets only to find out there are discrepancies in what he is saying. Not that this has happened yet, but problems like these could lead to crows on Twitter, instead of beautiful bald eagles.

The dream job…
There were multiple tweets about the ideal job and thousands applied for it, thinking it was indeed a legitimate posting. It was fake, but suppose this high-traffic, high web click Web site would have rubbed elbows with a Monster.com advertisement. A complete and utter fail, as the message would be “Monster.com: your calling never calls.” I'm glad the makers of the job ad came forward, instead of being exposed by an angry online user who might be searching for a job at this point.

Back to reality…
Recently, the Wall Street Journal explained that social media has yet to be fully trusted (sorry, you have to subscribe to read the FULL story... which is why you need print news), though personalized-tailored ads have been successful on sites such as MySpace – and even more explosive on Facebook. It’s always entertaining when you update your profile, include “weight lifting” in your activities, and refresh your page to see an advertisement giving you access to an ultimate body workout. Appealing ads are all about reaching the psyche, and that’s precisely what social networks have done.

So it still remains to be seen if blog ads are really paying off, that is unless, a company has found a brand enthusiast that will never deter from praise. Mood-changing, bad experiences are still a possibility however.

What do you think? How can Twitter ensure tweet accuracy so ads will be as transparent as the landscape of which they are an integral part?

Tuesday, January 20, 2009

Pandora Adds Ads

While listening to my Beatles station today on Pandora, a short commercial for "Lie To Me," a new FOX show premiering tomorrow, popped up in between songs.

This was the first time I had seen this kind of advertising on Pandora. It was only about 10 seconds long, clean, and didn't really annoy me at all. I think this format works and it has been suggested that it would work with Twitter. In between every 15 Tweets, Twitter could insert small clean ads that relate to what your profile is about or the keywords within your Tweets. What do you think?