Buy an ad on a blog one minute -- get a hair-raising comment or two the next. Surprised? You shouldn’t be. There are a lot of inaccuracies in posting content on blogs and microblogs that can ultimately lead to your brand’s dismissal. When choosing where to monetize, tread lightly.Why is it taking Twitter such a long time…
Twitter is being very particular as to how to go about monetizing tweets and personal and business profiles containing brand advertisement. Say for instance, your company loves one guy’s tweets only to find out there are discrepancies in what he is saying. Not that this has happened yet, but problems like these could lead to crows on Twitter, instead of beautiful bald eagles.
The dream job…
There were multiple tweets about the ideal job and thousands applied for it, thinking it was indeed a legitimate posting. It was fake, but suppose this high-traffic, high web click Web site would have rubbed elbows with a Monster.com advertisement. A complete and utter fail, as the message would be “Monster.com: your calling never calls.” I'm glad the makers of the job ad came forward, instead of being exposed by an angry online user who might be searching for a job at this point.
Back to reality…
Recently, the Wall Street Journal explained that social media has yet to be fully trusted (sorry, you have to subscribe to read the FULL story... which is why you need print news), though personalized-tailored ads have been successful on sites such as MySpace – and even more explosive on Facebook. It’s always entertaining when you update your profile, include “weight lifting” in your activities, and refresh your page to see an advertisement giving you access to an ultimate body workout. Appealing ads are all about reaching the psyche, and that’s precisely what social networks have done.
So it still remains to be seen if blog ads are really paying off, that is unless, a company has found a brand enthusiast that will never deter from praise. Mood-changing, bad experiences are still a possibility however.
What do you think? How can Twitter ensure tweet accuracy so ads will be as transparent as the landscape of which they are an integral part?