As the web becomes more social, it is becoming easier and easier to connect with people from all over the world. This reality provides the opportunity to network, which can be vital for finding jobs. Gone are the days of starting from scratch when looking for a job; instead, if you are building personal equity now and networking online, you will increase your opportunities of job opportunities when you are in need. Twitter is a great place for finding jobs (and they are out there!). The following list are some of the best people to follow on Twitter if you are looking for jobs.
@HeatherHuhman - Heather helps "Gen-Y find internships and entry-level jobs." Regularly tweets job openings, opportunities, and good career advice. (Thanks to Tom O'Keefe for the tip.)
@SEOJobs - Online marketing, SEO technical and strategic, and analysts. Can also connect directly with Tim on his personal Twitter.
@1984Jobs - Think differently by working at Apple in developing or support positions.
@JobsAtIntel - Intel posts job listings all over the world for positions within their company including marketing, management, and even intern positions.
@AuthenticJobs - A wide range of jobs ranging from web developers to content writers from all size companies.
@Jobs (Twitter) - Wanna work for Twitter? Twitter is definitely a growing company and is always looking to add to their team.
@MNHeadhunter - Paul is Minneapolis based and works to connect the dots for people. Start a conversation with him and maybe he could point you in the right direction.
@SocialMediaHeadhunter - Jim keeps his eye on the social media gurus to help connect you with the right people. Let him help you find the right job.
@Web_Design_Jobs - Lots of jobs for web design, flash, and coding.
@PublishingJobs - Looking for a jobs in Europe? Lists lots of jobs in publishing for sales managers, marketing, and editors
Aside from this list, a good way to find jobs on Twitter is to connect with the leaders in your fields of interest. Use Twitter's search function to look for people and introduce yourself. By building these relationships now, you may have an open door in the future to ask for help when looking for jobs. I have often seen personal requests tweeted asking for help for a friend's job search.
Buy an ad on a blog one minute -- get a hair-raising comment or two the next. Surprised? You shouldn’t be. There are a lot of inaccuracies in posting content on blogs and microblogs that can ultimately lead to your brand’s dismissal. When choosing where to monetize, tread lightly.
Why is it taking Twitter such a long time… Twitter is being very particular as to how to go about monetizing tweets and personal and business profiles containing brand advertisement. Say for instance, your company loves one guy’s tweets only to find out there are discrepancies in what he is saying. Not that this has happened yet, but problems like these could lead to crows on Twitter, instead of beautiful bald eagles.
The dream job… There were multiple tweets about the ideal job and thousands applied for it, thinking it was indeed a legitimate posting. It was fake, but suppose this high-traffic, high web click Web site would have rubbed elbows with a Monster.com advertisement. A complete and utter fail, as the message would be “Monster.com: your calling never calls.” I'm glad the makers of the job ad came forward, instead of being exposed by an angry online user who might be searching for a job at this point.
Back to reality… Recently, the Wall Street Journal explained that social media has yet to be fully trusted (sorry, you have to subscribe to read the FULL story... which is why you need print news), though personalized-tailored ads have been successful on sites such as MySpace – and even more explosive on Facebook. It’s always entertaining when you update your profile, include “weight lifting” in your activities, and refresh your page to see an advertisement giving you access to an ultimate body workout. Appealing ads are all about reaching the psyche, and that’s precisely what social networks have done.
So it still remains to be seen if blog ads are really paying off, that is unless, a company has found a brand enthusiast that will never deter from praise. Mood-changing, bad experiences are still a possibility however.
What do you think? How can Twitter ensure tweet accuracy so ads will be as transparent as the landscape of which they are an integral part?
While listening to my Beatles station today on Pandora, a short commercial for "Lie To Me," a new FOX show premiering tomorrow, popped up in between songs.
This was the first time I had seen this kind of advertising on Pandora. It was only about 10 seconds long, clean, and didn't really annoy me at all. I think this format works and it has been suggested that it would work with Twitter. In between every 15 Tweets, Twitter could insert small clean ads that relate to what your profile is about or the keywords within your Tweets. What do you think?
Season 5 of LOST starts tomorrow Wednesday, January 21 on ABC. I am excited. There are many reasons LOST has a cult-like following - brilliant writing, a diverse cast that so many people can relate to, a complex mythology, a bit of luck, and of course, cool marketing. The ABC team has done a great job to promote LOST and their work has paid off.
1. Listen to fans. LOST is known for its close interaction with its fan base. Have a question for the executive producers? Head on over to the ABC LOST message boards and ask. If its a good question they will probably talk about it on their weekly podcast. There have been a few times when a fan question actually lead the writers to better clarify something in the show. Every year, the LOST team also attends ComicCon, a multi-day fan convention in California to interact with their fan base.
Are you interacting with your fans? They have a lot they want to say and listening could make your product or company feel more like a community.
2. Use marketing to enhance the story. Instead of just putting a campaign together that tells when the show is on, every year the LOST marketers create new ways to enhance the story. One of the first marketing campaigns was a book that was "written" by a passenger of the plane that crashed on the show (you know that guy who got sucked into the jet engine in the pilot epsisode? Yeah, that guy). The book contains vague clues and reference to the world of LOST. The marketers also have launched several fake websites for the different companies in the show (Oceanic Airlines, Hanso Foundation, Dharma Initiative) and interactive experiences that were built to make the show bigger and more real. These campaigns add to the experience of the show, making it feel real and alive.
What kind of stories are you telling? Chris Brogan had a good post recently about using stories to spread ideas. Instead of simply throwing your product out there, give people a reason to want to share it. Experiences impact us far longer than all of the advertisements we have become so used to filtering all day. People share experiences with each other, not advertisements.
3. Reward fans for digging. Not everyone is going to spend hours on all the extras that come with the show LOST, but some will. Since the storyline LOST is so surrounded by mystery and questions, the writers and marketers know that the fans will search for answers. This past summer, fans of LOST were able to participate in the interactive online simulation called DharmaWantsYou.com (which kicked off at the ComicCon conference, shown above) in which a fictional scientific research company from the show recruited new members to help them out. While everyone knows the company does not actually exist, the experience was run as if it were. Each week a set of tests and games came out and if participants scored well enough, they would gain access to exclusive content from the show. LOST fans spend hours online digging into the game and discussing. Another cool project the LOST creators came up with were the LOST puzzles. Not only were the puzzles fun to put together (who doesn't like a puzzle?), but there was more. If you put all 4 puzzles together and flipped them over, there was a secret image only visible with a black light. For those willing to take it even a step further, the image also contained several sets of codes that could only be translated using a specific book that was referenced in the show. When translated the clues revealed more secret insight into the show. There are a lot of LOST fans are very devoted to solving the mysteries of the island and regularly discuss theories behind the show.
Are you giving your customers any reasons to invest more time in your product? People like to be rewarded when they invest more time into the product or brand that they love. If you can create a product with no end to the rewards gained from digging, you will hook people and create zealous brand evangelists.
Barack Obama's Inauguration Ceremony takes place on Tuesday. Although tickets sold out fast, you can still get very good coverage if you know where to look on the Internet.
1. Major Television Networks Online - All the major TV networks are broadcasting a web stream of the events. Check out ABC.com, CBS.com, MSNBC.com, FOXNews.com, and CNN.com for each network's coverage.
4. Current TV and Twitter - Current TV and Twitter are partnering on inauguration day to add real-time Tweets to the live TV broadcast of the event. Using the hashtag "#current," many of the Tweets will be added into the TVbroadcast. You can follow the inauguration on Twitter by viewing the live feed streams for #inauguration, #inaug09, and #dctrip09 (for those road tripping to DC).
5. Facebook Updates with CNN - CNN and Facebook have partnered for the Inauguration. Not only will the swearing in be live streamed, but users can RSVP to the event and then provide status updates during the event. A window will show all your friend's updates on the event.
6. Text Messages From Obama Team - Text "History" to 56333 to receive periodic updates from the Obama team about inauguration happenings and events. Click here for more info.
7. Livestation - Wonder what the rest of the world outside of the US will be thinking? At Livestation.com, you can switch inauguration coverage between a variety of international perspectives including Al Jazeera English, the BBC World News, C-SPAN, euronews, and France 24.
8. Flickr Stream From Presidential Inaugural Committee - Head on over to Flickr to see tons of photos of the inaugural happening from DC. Good pictures of the stage construction process and more.
9. YouTube - The Presidential Inaugural Committee has set up an official Inauguration Page on YouTube. If you join the group, you can post your own videos from the events.
10. Joint Congressional Committee - The Joint Congressional Committee will be live streaming the entire event. There is also a wealth of information on their site about what happens on inauguration day, the history of past inaugurations, and video from historic inaugurations of the past.
11. Joost- Joost will be live streaming CBS' feed on the Everything Obama page.
12. Terra- Hispanic-focused Terra will show both English and Spanish streams of the event.
13. Live Earth - Live Earth created a video channel for the inauguration where users can submit short videos giving Obama ideas about how he can use green technologies to change the country and help our environment. Some of the videos will be shown in DC the day before the inauguration.