Axiom Soars With Girls With Wings, Inc.

by Dave Sniadak

Everyday, we're fortunate to help our clients' needs bloom into successful promotional opportunities. However, this week we're excited to help an aviation-based organization raise awareness for it's noble cause. Girls With Wings, Inc. is a non-profit from Cleveland, Ohio that aims to help the dreams of young girls take flight.

The organization is hosting the Twin Cities' first Aviation Inspiration Day at historic Fleming Field in South St. Paul on Saturday, May 28th. Axiom Marketing Communications took on this pro bono project and is honored to be serving as media liaisons for this special event.

Girls With Wings Founder Lynda Meeks will be hosting the event, along with several inspirational women in aviation, talking to young girls from across the Twin Cities from 1st grade through 8th grade. Families are encouraged to attend the event. There are morning and afternoon sessions and admission is $5 per person. Tickets can booked here.

"At the end of the day, girls need flight plans, not fairy tales," Meeks said. At Axiom, we're happy and proud to help this program get cleared for take off.

Social Media and Philanthropy

Social media has the power to entertain, engage, and connect both people and ideas. It is in that power that social media is also able to help businesses become more socially responsible.

The Home Depot Foundation for example, just launched a campaign on Facebook that allows users to vote where the company should spend its grant dollars and volunteer hours. It’s a program through Team Depot and Aprons in Action, and it will tap into Home Depot’s 250,000+ Facebook fans to give thousands of dollars to deserving organizations.

The reason I find this so ingenious is that it combines two things I support: social media and giving back. Not only is it a great way to give exposure to nonprofit organizations, it also spreads the responsibility of helping out to 250,000+ people.

What if more companies embraced the connection between social media and philanthropy? I find them to be a natural fit together. After all, the ethos of social media sites is predisposed to support humanitarianism. It’s a spirit of community, networking, individuality and impact. Combine that with the convenient, quick, easy and accessible platform of social media sites, and you have an audience willing to make a difference.