The Power of the "O"

Oprah is huge. No, not like that...Apparently, her celebrity endorsement is worth about one million votes.

What about Gwyneth Paltrow? Is that endorsement alienating to anyone? Whose endorsement would lose someone more votes than it gains? My guesses: Saddam Hussein, Mel Gibson, Pee-Wee Hermann.

VP Madness!

Love him or hate him, you have to admit Obama knows how to talk to Gen Y. Now he's taking social media to the next level by announcing his VP on Twitter before he tells the press. He will message all of his "followers" at the same time, the time isn't specified but it will be before the convention. Cell phone addicts can text "VP" to 62262 to receive the news.

Paris is viral

After John McCain released an ad comparing Obama to Paris Hilton, Paris came back with an ad of her own, challenging both McCain and Obama.

The video has over 2.5 million views in less than 24 hours. Pretty impressive. Probably the biggest viral hit since Weezer's Pork & Beans video.

The Hilton ad is featured exclusively over at Will Ferrell's website: funnyordie.com. It will most likely be the biggest hit the website has seen since his hilarious video "The Landlord."

Check out the Paris Hilton campaign ad below:

See more Paris Hilton videos at Funny or Die