Oasis Does It Again

As we have posted before, Oasis likes to utilize online tactics and new marketing ideas for promotion. The band's newest promotion? Listen to all 6 of their songs on their widget and get a free T-Shirt (if you are in the US). So here it is:



UPDATE: I listened to each song and got a screen saying "Congrats! You listened to all 6 songs and now can get a free T-Shirt." After clicking the link, I got a blank screen saying, "Sorry, no prizes are waiting to be claimed by you." Did they run out of shirts? Doesn't look like the promotion was really what it was cracked up to be. More people will remember how they didn't get a shirt, than those that did, which could end up hurting Oasis more than helping.

Oasis Street Marketing Follow-up

About a week or two ago, I commented on how Oasis had a brilliant idea for the release of their new CD: get street musicians to play the songs. Check out the video below.

Musicians always have the most creative marketing campaigns

Oasis have announced promotional plans for their new album.

From the article:
"The Manchester rockers announced they would unveil a handful of tracks from their forthcoming album by having street musicians perform them. The songs will be from their highly anticipated album Dig Out Your Soul, which is released in America on 7 October."

How great of an idea is that?