Facebook Friday: All About Groups

The social media headlines the past couple of days have been dominated by stories about the new Facebook groups feature. And even as a social media professional, it took a while for me to wrap my head around the concept.

But for those who haven't heard (or just aren't sure what it's about), here's a brief breakdown:

• You can now create groups of friends centered around a certain topic (for instance, I'm part of the MN PRSA group).

• Members can post comments on the group page that other group members are notified about.

• There's a new group chat feature, where any and all members of a group can chat with each other rather than having to talk to each individual in separate chats.

That's the basic three-point breakdown of what these new group features are, but will they be a welcome addition?

An early complaint involves those notifications I mentioned in the second point. If you're part of a particularly large or talkative group, you may find yourself bombarded with emails and notifications about new posts and comments. You can limit these notifications or turn them off completely, but you must go into the group and do this manually.

Likewise, membership to the group is now opt-out as well. This means that if someone invites you, you're instantly added and must manually leave the group. And if a friend adds you to one of those large/talkative groups, chances are your inbox will be full of notification emails within minutes.

The one new feature here I do like is the group chat, which is effectively an AOL Instant Messenger-style chat room. I, like many, have had to deal with the frustration of having to chat with several mutual friends about the same topic in separate chats, but this group chat should eliminate this problem.

Regardless of how you feel about them, these changes will have a big impact on how Facebook is used. Naturally, it will take some time before we get a good handle on just how useful it really is, and we will definitely revisit this topic in the near future.

Facebook Friday: Will Photo Upgrade Be A Flickr Kicker?

Just a day or so after I wrote about the online arms race between Facebook and Google, Facebook announced more upgrades, this time to their photo-sharing feature. But before I get to the affect this will have, here's the low-down on this high-res photo upgrade:

• The biggest difference will be a larger photo size, increasing it from the current 720 pixels to 2048 pixels (184% increase)
• This larger display size means support for high-resolution photos, which is good considering how prevalent high-res cameras are nowadays.
• Facebook will use a lightbox display for photos, meaning you won't have to jump from page to page to view each photo.
• As expected, internal upgrades should allow for faster upload times.

So that's the technical side of the upgrade, but what about its impact?

Clearly, this puts Facebook in direct competition with Flickr. Until now, Flickr carved out a niche for itself as a photo enthusiasts/professionals' network with high-res capabilities, while Facebook was the place to share snapshots and family photos.

It's same dynamic we see between YouTube and Vimeo, where YouTube (like Facebook) is the much more popular site with lower quality videos and Vimeo (like Flickr) is less trafficked but specializes in higher quality videos.

And even when YouTube started supporting HD videos, we didn't see Vimeo fall off the map. That's because the professionals who had helped position Vimeo as design-oriented saw no need to switch websites because Vimeo is as much about the site's demographic as its HD capabilities.

This is why Flickr shouldn't be too concerned with Facebook's upgrades. Photography enthusiasts and professionals will continue to use Flickr because that's the niche it's carved out, and it goes beyond the high-resolution features. That's why these upgrades are nice, but not enough to muscle out Flickr.

Remember, no amount of organic products can turn a Wal-Mart into a Whole Foods.