This week, we have seen a few big discussions on the validity of a product or message due to their apparently chaotic image being portrayed (Pepsi logo redesign, Jaoquin Phoenix on Letterman).These things may be real or they may be fake, but I think that maybe marketers are using confusion to create buzz.
While a clear, solid message is often the best approach, disorder, brand inconsistency, and chaos often get just as much attention, whether it is on purpose or not.