USA Today featured an article today on how companies are engaging in social networking.
Main points from the article:
- There has been a big shift with companies in the last two months toward social networking.
- 85% of employees work on projects with people in other offices
- Companies are getting involved in "company only" social networks (check out Yammer for an example).
So what?
As companies are realizing the benefits of internal social networking, I imagine they must also realize the advantages of getting involved through social networking with their customers. Many companies have leveraged social networking for their products, but I expect many more to jump on the bandwagon in the future.
One of the best social networking sites set up by a company comes from Saturn. Check out ImSaturn.
