A young ad agency creates an ad campaign that is a hit. What do they do next? They think they have to do something bigger, better, louder, push the boundaries even further.
Compare that to David Blaine. A street magician who has made fame through various acts that would seem impossible. First it was spending 7 days buried under water without food, then he spent 3 days inside a frozen block of ice, then he spent 44 days in a glass case without food, and now for his next feat: Hanging upside down for 60 hours.
Agencies don't need to go bigger or spend more, they only need to be more creative. It is far more impressive to out-wit than out-spend. David Blaine doesn't need to hang upside down in one of his most dangerous stunts. There are a lot more creative ideas out there that would create more buzz that aren't quite as dangerous.
What do you think?