Showing posts with label gowalla. Show all posts
Showing posts with label gowalla. Show all posts
Wednesday, December 7, 2011
Monday, December 5, 2011
Facebook "friends" Gowalla to bolster location features
It's no secret that Facebook, despite its social media prowess, has struggled in the location-based social networking. It's Facebook Places feature has been underwhelming to say the least, and is far from a Foursquare-killer.
In what appears to be an effort to possibly grow that location-based service, Facebook announced today that it bought out Gowalla. Facebook has already said that the Gowalla management team will be integrated into Facebook's staff, and the service will be shut down in January.
Seeing as how Gowallais was the third biggest player in the location-based game, it's safe to say that it is now a two-horse race between Facebook and Foursquare.
However, Gowalla made it clear that Facebook didn't buy any user data, and that existing users will be able to export their information before the shutdown.
It will be interesting to see what direction both companies go now that they are dominating the market, given that the social media buzz hasn't been surrounding location-based marketing for some time now.
In what appears to be an effort to possibly grow that location-based service, Facebook announced today that it bought out Gowalla. Facebook has already said that the Gowalla management team will be integrated into Facebook's staff, and the service will be shut down in January.
Seeing as how Gowalla
However, Gowalla made it clear that Facebook didn't buy any user data, and that existing users will be able to export their information before the shutdown.
It will be interesting to see what direction both companies go now that they are dominating the market, given that the social media buzz hasn't been surrounding location-based marketing for some time now.
Tuesday, July 27, 2010
Yelp-ing You Find Deals
Despite being relatively young, Foursquare has quickly surpassed competing location-based networks like Gowalla and Yelp.
Neither one seems content to go down without a fight, however. Yelp especially has tried to evolve, including the introduction of badges and a ruling system similiar to Foursquare mayorships. And yesterday, Yelp announced they are testing a deal-a-day coupon feature similiar to Groupon.
I really like this move, seeing as how Yelp is already well-established as a location-based network. That means that branching out into a deal-a-day service seems like a smart fit, because they can offer more localized deals without running into as many of the logistical problems that a startup company would.
Innovation is key in this type of social media market, and Yelp is the first of the three big location-based networks to adopt this sort of hybrid location/coupon method.
More importantly, this not only provides competition for Groupon, but could do wonders to help it compete with Gowalla and Foursquare for the location-based crown.
Neither one seems content to go down without a fight, however. Yelp especially has tried to evolve, including the introduction of badges and a ruling system similiar to Foursquare mayorships. And yesterday, Yelp announced they are testing a deal-a-day coupon feature similiar to Groupon.
I really like this move, seeing as how Yelp is already well-established as a location-based network. That means that branching out into a deal-a-day service seems like a smart fit, because they can offer more localized deals without running into as many of the logistical problems that a startup company would.
Innovation is key in this type of social media market, and Yelp is the first of the three big location-based networks to adopt this sort of hybrid location/coupon method.
More importantly, this not only provides competition for Groupon, but could do wonders to help it compete with Gowalla and Foursquare for the location-based crown.
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