Video Post: Scanning the QR Code Landscape

QR code use has been on the rise as we've seen more and more of the codes popping up all over the place. However, the question still remains as to whether or not they're effective. But a recent report by MGH should be able to shed a little light on the subject, and I take a look at the numbers in today's Daily Axioms Video Post.

QR Codes Still Popping Up Everywhere, But Are They Being Scanned?

Daily Axioms is no stranger to covering QR codes, but it's been hard to show how much they're being utilized because it's still relatively new and the numbers just haven't been there.

However, I stumbled across an infographic from QR code startup JumpScan that revealed some pretty interesting statistics:

• 1200% increase in QR code scanning from July to December 2010: While a significant increase was expected (considering QR codes are everywhere these days), a 1200% increase is a massive jump in scanning.
• 52% have heard about or seen QR codes, 28% have scanned: Obviously a 28% scan rate isn't overwhelming, but according to those stats a little more than half of the QR codes that are seen are being scanned. That's important because the biggest obstacle with any call to action, like scanning a QR code, is getting people to actually use it.
• 57% Facebook/Twitter users scanned at least one QR code last year, 40% scanned 4 or more: This is a very telling statistic because it shows that social media integration is very important is having your QR codes gain traction. Based on these numbers, social media users are twice as likely to scan a code, and about 40% more likely to scan 4 or more codes than the general public.

So although it's always hard to tell just how accurate these stats actually are, it seems like QR codes are more prolific and being scanned more than ever before.

Video Post: Companies Like to Show QR IQ

We've seen more and more QR codes popping up all over the place, with most of them allowing users to view websites or more information about a product or brand. And now, a website called Likify generates QR codes that automatically "like" your brand on Facebook. I dive into these codes and more in today's video post.