95% brands of Facebook don't respond to posts

Brand proliferation on Facebook is a fact of online life nowadays. Practically every company out there has a Facebook page, and many spend thousands of dollars in advertising trying to get customers to visit them.

Obviously, the reason for any corporate Facebook page is to elicit some form of engagement with your audience and key customer base.

However, according to a recent survey from Socialbakers, 95% of wall posts from users on brand pages go unanswered. 

It's a staggering statistic, and frankly an egregious error on the companies that are guilty of this. Engagement is the currency that dring ives social media, especially on a brand identity level. Ignoring that engagement is practically like shunning a customer who walks into your store with a handful of cash.

I find it interesting that while these companies spend so much time and money hiring social media teams and creating various SM channels and pages, the basic principles of social engagement get lost in the shuffle.

The takeaway here is that Facebook marketing is more than just creating a page and populating it with content, you also need to monitor and respond to your fans when they engage you.