Friday, September 9, 2011
Mile High Mobile Usage
The following is a post from Dave Sniadak, Axiom's video specialist and resident airplane aficionado. You can find him on Twitter at @davesniadak.
When traveling for business, it's important to remain connected. In years past, it seemed that the 'commute' time we'd log while trapped inside an airplane gave us an excuse to catch some z's while on the clock. For the sake of productivity, however, mobile Wi-Fi providers like Gogo are changing the way we travel for business.
In a recent infographic posted by the airliner-based internet provider, the tech-savvy traveler could be considered Apple aficionados - nearly 78% of sky high Wi-Fi users logged on using iOS technology. Android users logged 15% of the mile-high mobile market share. And much like on the ground, Blackberry only enjoys a small slice of the providers' usage at just 4%.
Additionally, Gogo looked at the sites users are connecting to while online, and unlike my initial implication, passengers aren't researching new business leads or networking with clients...they're racking up frequent Facebook miles. The mega-social networking site was the most visited site for Gogo, while LinkedIn came in third. Foursquare was #4 on Gogo's list, perhaps due to their Mile High Badge, which users can earn by checking in while above 10,000 feet.
Finally, Gogo says that you can mix work and pleasure while soaring the skies at 35,000 feet. 67% of all Gogo users mix both work and pleasure surfing. That other 33%? Well, let's just say that's time well spent checking our eyelids for holes.