The Path of Least Resistance

The big social media news today revolves around the launch of Path, a startup formed and funded by a bunch of big name players in the online development community. But what's most interesting about this new addition to the social sphere is how un-social it really is.

On its surface, Path is a photo-sharing service. The catch, however, is that you are limited to sharing with 50 friends...maximum.

Obviously, this is a very different approach than Twitter, Facebook or Flickr, where there's that race to build up followers and friends. This anti-social network isn't necessarily a deterrent, because I'm sure there is a market for a more personal photo sharing service like this.

And while limiting network size is refreshing, there are a couple of potential obstacles in the path that Path has taken.

1. Photo-sharing standards thrown out the window.

• No ability to comment or like any photos on Path.
• No editing ability or filters, a major draw for current popular photo-sharing apps like Instagram.
• Limited tagging allowed. With Path, there are three categories to tag with each picture (People, Place, and Thing), but you can only create one tag for each category.

2.  Doesn't play nice with others.

• No external social media integration, which means you can't share Path photos to Facebook, Twitter, etc.
• Currently only available on iPhone. Sorry Android fans, you'll have to wait a while before trying it out (on your phone at least).

3. Exclusivity is the name of Path's game.

• You can't view someone's Path profile unless you are friends with them.
• You can invite people who aren't on Path to join, but email notification settings can't be adjusting outside of "muting" a friend whose updates you don't want to see.

Path has dubbed itself as "The Personal Network" for your close friends and family. It's good for those of us who share lots of inside jokes or you-should-have-been-there pictures on larger social networks like Facebook and Twitter and are afraid of confusing the rest of our friends/followers with pictures that aren't meant for them.

So yes, Path's limited network can be difficult to wrap your head around, especially if you're used to Twitter and Facebook. But if you're looking for this kind of anti-social network, Path may be worth a look.

However, given the lack of features and integration, I personally won't be taking this particular Path.