However, there is no formula for making a video go "viral" because that type of viral or cult status depends entirely on how the audience receives it. That would be like guaranteeing a product will skyrocket in popularity in a week. If you want a successful product, you start by creating a quality product. Video production works the same way, which means that you need to make a quality video if you expect it to be successful.
And the truth is video can help your company, generate revenue and make a difference if it is done right.
Our very own video virtuoso, Dave Sniadak, recently had an article published in Videomaker Magazine (August 2010 issue). Here are a couple key points from Dave's article that you should consider with your next video project:
- Mix It Up - Be sure to incorporate some flavor into your shooting. Don't just adhere to the old "wide-medium-tight" theory and certainly don't just pan and zoom.
- Plug In - Always wear headphones to monitor audio levels. Having that perfectly-focused shot is pointless if the audio quality is lacking.
- Think Like an Editor - When shooting your video, determine if you're really going to use the shot.
The most important point to take away is that the notion of simply having video and expecting it to be enough is an outdated way of thinking. Video production needs to be serious, because it can have a real impact and generate results.