Now that more people are taking vacations rather than stay-cations, the hospitality industry is focusing less on just surviving and more on competing and thriving.
And lately, we're seeing more and more hotels working to build buzz and get room bookings rather than worrying about the dollars themselves.
For instance, I just read how the Hyatt Regency Cambridge is offering customers a chance for free Wi-Fi for one night. The catch? You have to "like" them on Facebook.
This move by Hyatt just goes to show the extent to which hotels will go to establish a social media presence. And considering the per-night charge for Wi-Fi at the Hyatt is $12.95, they are essentially paying 13 bucks for a Facebook like.
This could prove to be a good move on Hyatt's part, but considering how many hotels are offering free Wi-Fi already, it's hard to say how this promotion will play out.
What we do know is that the decline of the stay-cation should signal the rise of the hospitality industry.
