Who would've thought one little ash cloud would cause so much trouble?
Okay, shrugging off one of the most far-reaching natural disasters the world have seen in years as "one little ash cloud" is a bit much.
And while last Wednesday's volcanic eruption in Iceland fortunately hasn't resulted in any reported casualties, it has caused enormous logistical problems for 20 European countries.
Those problems include a huge drop in visibility, airline flights, and traveler patience throughout Europe over the past 6 days.
However, the ash cloud did cause a major spike in something other than the number of frustrated vacationers, with revenues of several airport-adjacent hotels showing huge increases for the week, and occupancy levels increasing 90% in some areas.
With major airports like Heathrow, Frankfurt Rhein-Main and Amsterdam Schiphol having postponed all flights since the eruption (and most likely staying cancelled until at least Thursday), the thousands of people who are stranded will continue to keep the surrounding hotels busy.