Burger King just announced a new Facebook application called Whopper Sacrifice to help promote their Angry Whopper. This may be one of the most amusing and creative apps that I have ever seen.
Unlike every other app or fan page that rewards you for adding more, Burger King is encouraging the exact opposite. Do you think this will work?
UPDATE (1/14): Facebook has shut down the Whopper Sacrifice application citing that the application "facilitated activity that ran counter to user privacy by notifying people when a user removes a friend." 233,906 friends were removed by 82,771 people in less than a week. Bad move Facebook.