Exclusive Content

The team over at (Red)Wire has the right idea. Under the guidance of Bono, (Red)Wire have created a digital music magazine that helps to fund the Global Fund to Fight AIDS, Tuberculosis and Malaria. For $5 a month, people will receive the digital magazine, exclusive music from big name musicians, video updates the workers in Africa, and the satisfaction that they are doing their part in a global problem. (Red)Wire will kick off December 1 (World AIDS Day) with an exclusive holiday track from The Killers and Elton John called "Joesph, Better You Than Me."

One thing that (Red)Wire really understands is the exclusive content. Each week a major artist like R.E.M., Bob Dylan, U2, or Death Cab For Cutie will offer up an exclusive, DRM-free song for the members. Music fans pay for exclusive content and get excited for exclusive content. Exclusive content is a hugely important part of what separates (Red)Wire from everyone else trying to do the same thing for their cause - not only are they giving people what they want, but they are giving people what they don't already have.

What exclusive content are you providing? Is your blog or marketing campaign just a rehash of what is already out there or are you providing something fresh, new, and exciting? Do you stand out in the crowd or do you blend in with the noise?