Any PR agency coming to grips with the fact that, well, the pitch isn’t biting in print might have better luck by fabricating a really nice story that features a customer and his/her own worst enemy: customer service.A strategic ploy now very much a reality at print news outlets, reporters are reporting out the “crux of the matter,” what every customer wants to hear – and readers are responding in the embedded comments box. Who wouldn't want to hear and continue a thread on bad hotel service, because I too didn't get hot water when I wanted a hot shower. What's worst-- no one was at the front desk to remedy this situation. Ahhh... putty in a reporter's hand.
I remember the days when family-centered stories were all the rage, but as circulation numbers dwindle, so does a reporter’s time and energy in seeking out rich content that does not appeal to the masses. Customer service forever and always will.
If you don't agree, check this out. I wouldn't want to be this hotel brand...