One catchphrase that I never thought would come back, besides use by Michael Scott in the Office, is Budweiser's "Whassup" slogan. It has indeed resurfaced again, this time with political relevance as a promotional ad for Obama.
The video visits the Whassup guys 8 years after their debut on TV and shows what they are up to now. One just lost his house, one is in Iraq, one needs health care, and one is watching his stocks drop. This is obviously trying to reach out to all of the different issues in the election.
The Effect
So far the video has over 2.5 million views on YouTube. It has circled around on numerous blogs and was featured in the Wall Street Journal today.
Will this have any impact on how people vote? Probably not. It is more so a clever way to bring back a catchphrase that died out 7 years ago. There have been thousands of political videos on YouTube parodying other videos, songs, and movies. This is just one of the more well done and creative spots.
On a side note, I hate when companies or individuals representing their company shout out their personal opinion on politics via their blog or twitter. Below is a humorous video promoting Obama. Here is a humorous article favoring McCain from The Onion.
